Advertising is different from marketing. Advertising is a part of marketing where you try to popularize and increase brand’s online presence. Facebook has emerged as an excellent tool for marketers to advertise their products and services to their appropriate target audience. There is an opportunity of online marketing by creating an overall marketing strategy. Facebook advertising is easy to use and will help you in a greater manner to advert your goods. To create a successful Facebook advertising strategy you need to be aware of certain matters.
Identify your Goals:
You must first establish your advertising objectives and identify your intended goals. Visualize your intended end-results and then plan your Facebook advertising strategy. This step is very important as it will help you to accurately assess your return and amount of investment and resources needed.
Design and Develop:
Once you are done with the advertising objectives, it is time to create an Ad. copy – Facebook advertisements appear on the right column of the screen. Facebook ads are composed of a headline, brief copy and an appropriate image that goes with the theme. The image should be conspicuous and compelling. First thing that audience sees in an advertisement is its image. Therefore your ad image should be intriguing and attention grabbing. In terms of copy, the title should be of 25 characters and the body copy of the ad should be 90. These are the recommended values but it can vary depending on your convenience. Be straightforward, short and to the point.
After the user clicks on the ad; he/she is taken to ad landing page where detailed information about the product is given to compel visitor to buy. Normally this can be an external website or a Facebook fan page. Now here it is recommended that you prefer an external website to a Facebook fan page. Try using the same image in your landing page which was used on your ad for confirmation of the visitor that they have clicked on the right advertisement.
Target Your Audience:
One of the better advantages of advertising on Facebook platform is your ability to target your adverts to specific sections of audience. Segmenting can be done for:
- Relationship Status
- Relationship Interests
You can take full advantage of this property by setting up decent ad and targeting that advertisement to your selected section. This means that amount of traffic that your ad that can generate is in your hands. Proper targeting and a decent ad will be a great strategy in advertising on facebook.
Define Cost Structure:
One thing that’s very important in business is money. So after all your strategies and sectioning, you need to define cost structure in your ad. Normally in online advertising, two types of cost structure are used.
- Cost per Click: You pay every time a user clicks on your advertisement. It does not matter whether your ad was served 100 times or a million times. You only pay for a click on your ad.
- Cost per Impression: You pay for a set number of impressions, or, ad views. Normally this count is measured in multiples of 1000 and is therefore called cost per million.
You need to choose the right price structure depending on your future goals and objectives. If you have an objective of brand recognition or brand awareness, then better go for cost per impression or if you want to increase your sales through your ads then cost per click will be the right option for you.
Launch, Measure, Repeat:
Once you are done with everything, it is time to launch your ad. Regularly monitor your ads. Know about detailed information of your advert through here. Information on metrics such as bid cost, number of clicks, average cost-per-click etc.
After a few days of ad, revisit and revive your campaign with some different images and headlines. This will keep your ad fresh and noticeable. Always make some conspicuous changes to remain in hunt for new customers. This is the most important, yet least concerned tip.
Get Facebook Offers:
Facebook has recently launched Facebook Offers to help out small business owners. These offers provide discounts and various kinds of incentives to those businesses. Get to know more about Facebook Offers.
Get the most out of your Facebook advertisements. Proper Facebook advertising strategy can really boost your online presence and can eventually, your online sales.
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