Facebook can be an effective platform for marketing. It’s tremendously increasingly popularity has brought itself in front of the line of fire of media marketers. This post is dedicated to those readers who think that one cannot use facebook for business purposes. The following are some of the most crucial reasons to make us understand why use Facebook for business. These points will clear out some confusing cloud from their mind.
1 billion Global Users and still counting:
Facebook recently announcedthat they had crossed 900 million global members. Just imagine, getting a community to offer your product to over 1 billion users. Enormous number of opportunities will arise and there are greater chances that your product will be globally accepted. As a business owner, you would not get a better market place with over 1 billion buyers.
Over 170 million U.S Users:
Over 150 million Facebook members reside in United States of America. This count, though looks smaller than the global count, but is still large. American business owners get a great opportunity to display their products and services to their targeted audience.
An average Facebook user spends about 55 minutes of his day on Facebook. Nearly one hour per day per user, will be enough for grasping the attention of the user. Proper marketing with eye-grabbing advertisements will surely result in increase in sales. 1 hour is sufficient to convince a reader into buying a product.
Over 100,000 sites connect using Facebook Connect:
Nearly about 80,000 sites are connected to Facebook which provides user easy accessibility to almost anything. This means that your ad can be visible to entire web world. Any internet user would be able to see your advert. Literally, the entire world becomes your market.
Facebook Fan Box:
Facebook Fan Box, a simple tool for enabling your Web site visitors, YouTube video watchers, or email newsletter recipients to become a fan of your brand – without even having to go to Facebook. Facebook makes the entire process easier for readers. With just a single click, they are enabled to become your business fan.
Average FB user has 150 friends:
An average Facebook user has 130 friends and this count is expected to go higher. Viral Marketing comes into play in this point. Word-of-mouth publicity of your product with the chance of getting viral becomes very high. Targeting influential followers (people who have large number of friends) increases your chances to go viral.
Average user fans 6 pages a month:
An average Facebook user fans only 4 pages a month. This count shows that you need to give your users a good reason to become a fan of your Facebook page. Competition is tough and you need to have that ‘X’ factor in you to attract readers. Increasing the number of devotees for your business is a difficult task.
Only 6% of pages have 10,000 or more fans:
A recent study revealed that only 4% of pages have 10,000 or more fans. That’s why you need to focus on activating the fans you have, not just collecting fans.
Wall posts don’t impact popularity:
Really, wall posts have no effect on increase in number of fans. In fact there is a strong correlation between amount of other content (notes, links, photos, videos) and number of fans. Therefore, think of creative and innovative ideas to create a deep impact on your fans.
Real time Search Changes the Game:
Facebook is now making all of its content public which will help the search engines in search engine optimization. Therefore, setting your ad to be viral can help you get better ranks in search engines. Use facebook for business advertisement and link to other sites. Actually, social networks help in building links. Know more about this by reading how social media sites help in link building.
Well, considering this immense opportunity, I think its time to use Facebook in your business campaign. Facebook provides an amazing platform to maximize your business output.
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