Almost everywhere in internet, you can see a Facebook “Like” button which virtually asks people to become a fan of their page. With millions and millions of Facebook Fan Page, the competition of ‘liking’ is tremendously increasing. Facebook fan engagement is one of the best ways to popularize your online presence. Keeping your fans engaged in your community is an essential task if your are concerned about your business. If your fans lay low, then your business is sure to get failed. Here are some effective tips and tricks for Facebook fan engagement.
High Quality Images:
Visual impact is much greater than textual impact. Facebook now allows high resolution images up to 2048 x 2048. High definition photos with some designs are a good way to keep your fans engaged with your fan page. Beautiful lively photos make your fans keep coming back to your site.
Facebook’s Questions Feature:
Use Facebook’s “Questions” Feature to ask enticing questions to your fans. Questions related recent posts and updates will keep them engaged to your website. People love to interact and they love more to give their views. This is what you are doing with “Questions” Feature.
Compelling and Topical Content:
Creating a compelling and topical content will generate interest among the fans and they would like to come and read your post. Outdated and boring posts are a sure shot repulsion for any type of audience.
Integrate your Facebook Page with blog:
If you are generating some high traffic for your blogs, then you can integrate your Facebook Fan Page into your blog. Indirectly, you have made the liking process easier for your readers. They can like your page even when they are not on Facebook. This technique can now be implemented in emails and online stores.
Provide Exclusive Content to Acquire More Fans “Likes”:
Sometimes websites hide their content and do not display it unless the page has been liked. This way is not an efficient way as we are bounding our visitor to like us by force. Remember, you are not the king. Your job is to provide good content and then let the reader decide, whether he/she should like the page or not.
The best way fan engagement is simply ask them questions. Just relate something between your fans and your products to derive a question which you can ask to them. Try to get more and more comments as possible. Go deep down into discussions in the comments.
‘Call to Action’ Incentives:
Creating call to action incentives make your posts intriguing and traffic gathering. People are sure to take that action to avail those incentives. But make sure that those incentives that you are providing are really lucrative and enticing.
Fans! Fans! Fans!:
Fans are your king. They can make or break you. Therefore, always write fan centric content which focuses on your fans and their requirements. Do not bore them. Fans would never read any content that does not pique them.
Thank your Fans:
Thanking your fans for their questions or complimenting them on their comments can go a long way in social media circles. Fans feel important and remain engaged to your page to find another chance to get a “Thank you” from you.
Provide them sufficient information:
Post links to relevant articles, videos, audio etc. Insufficient information can agonize your readers. By providing links, you keep them involved in their tasks.
Quizzes, Polls, Forms, Contests:
Providing such kind of interactive forms and activities are sure to engage your fans. The most important thing in such kind of activity is the type of questions that you put forward in front of your readers. Your questions should be fan-centric, product related, short and straightforward.
Make use of Facebook applications for implementing these tips.
Use the above tactics in your Facebook campaign and let us know how it affected your business.
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