Facebook Fan Page or some might call it “Like” page or a “business” page is created to connect to a larger amount of audience. A profile page has a maximum of 5000 friends but there is no limitation on fans in a fan page. Business owners needed to connect to a much larger number of audiences. They use Facebook fan page for business as an effective tool. It can be an effective weapon for any kind of business, be it small or large. Every business should have a Fan Page to achieve success in social media marketing. Here are the top Facebook Fan Page benefits.
Because of it immense popularity and high user rate, Facebook is the best place to sell a product. So why not create a shop similar to a fan page so that you can attract visitors to buy your product. Facebook stats have actually proven it to be a massive market place. You would not get a better chance to showcase your products in front of such a large audience.
Facebook has a feature called Facebook Insights that allows you to track your fan base demographics by gender, age, location and even language. You can also track comments that receive the most interaction which will allow you to continue providing content that will engage your target audience.
Fan pages allow you create and popularize your product brands in Facebook. Use logos in your fan page; customize it to match it with your original business website. This will assist you create a web visibility on the internet. Maintain your online brand consistency. The biggest advantage of Facebook Fan Page is that it enables you to separate your online business life with your online personal life. Maintain your relationship with your friends and families on one side and with clients and customers on the other.
You can have an unlimited fan base to which you can send updates and posts at a time. The number of friends on a personal Facebook profile is limited to 5000. But with Fan Page, you can have unlimited fans. You can send an instant message to all of your fans, at once.
As explained earlier your fan page and its contents are indexed and examined by Google for search engine optimization. Hence this may provide you the chance to rise up in Google search. Also providing links on your fan page will result high generation of traffic. This provision is not provided in personal profile and groups. Ranking high in search engines can act as a real boon for your business.
Your personal profile and groups are semi private depending upon the privacy options that you choose. But your fan page is completely open and any one can view your fan entire page through Google or through other means. Users need not “like” or “join” but still it can be viewed completely. You can add other incentives to obligate readers to like/join your page.
Interaction with Target Market:
Facebook Fan Page lets you communicate with your fans on a more personal and an interactive level. Discussions, Contests, Polls etc. build a sense of community within your fans. Encouraging interactions and building relationships will make them feel important towards your website. This will make them to come back again and again.
Drive Traffic to your site:
Needless to say, but Facebook can be a great source of traffic. With over 1 billion users, SEO, and innumerous applications, Facebook can drive a huge traffic. Presenting a link to your fan page will increase your traffic. You can have an opt-in option, display videos, and even have customers order directly from your fan page.
You can upload photos, videos and audio files for free. You do not have to worry about your bandwidth. Such kind of multimedia advantages are always available in Facebook.
Facebook Fan page benefits are extremely luring. But one should use a proper Fan page strategy to optimize their business. This is discussed in the later part of the guide.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.