Set up a Facebook Fan Page to communicate with your customers, advertise forthcoming sales and promotions and attract new customers. And for it to be success, you need to have a clear cut fan page strategy on how to use fan page for business. Every business operation requires a strategy and its successful implementation. There is a tough competition out in the market. If you fail to attract customers, then you are out. You need to have a strong Facebook presence. There are millions of companies presently marketing in Facebook. Why a Facebook user should become your fan? This is the task which we are going to accomplish in this post. Let’s check out some fantastic Facebook Fan Page strategy tips that will help you to use fan page for business.
Encourage Existing Customers:
It is more likely that your existing customers would like your page. Ask them to do so. Many of them will perform this simple task of liking. This indicates your customers’ friends that they are satisfied with your product and they may also join your page. You may also invite some of your friends in to your fan page. Make your page a centre of resource for others.
Be “Like” able:
This is the most difficult task after creating a fan page. You need to create an easy atmosphere for your visitors. The fan page must give them sufficient and interesting information about your products or services. Go easy on them, let them understand and then you can go complex. First 10 seconds are very important for any fan page. These few seconds can either make you a hit or you may become a flop. Therefore it is essential to be “like” able.
Learn And Adapt:
Learn from other successful brands and your competitors as to how they manage their fan page, try to learn their fan page strategy. Make a note of everything; how they interact with their customers, presentation skills, communication skills, how they ask people to buy their products etc. Try and understand their strategies. Find out what caused people to like their page. Once you are done, add your own personal and creative ideas. Implement those ideas on your fan page and check the results.
Stay Current and Update your Fan Page Frequently:
Stagnancy and boring updates will kill your Fan Page. Keep posting some relevant tips and tricks for your products or something about your business etc. Keep the audience interested in your page. There’s nothing worse than a fan leaving your fan page. Post some regular and interesting updates. Instead of pitching in your products, solve your fans’ problems. Build credibility and trust.
Keep your Fan Page Social and Interactive:
Always remember one thing that Facebook is a social networking site. Therefore, always keep your page social for your fans and their friends. Interactivity between you and your fans is also an important task. Keep them engaged.
Personalize your Fan Page:
Personalization of fan page can increment your fan numbers. Upload interesting photos of your market and tag most of your friends. Increase the level of sociality. Facebook users get attracted towards such kinds of pages. But make sure to maintain a ridge between your personal and professional life. No fan would want to know what you are doing now or where you are going. They do not care. Only post something that is related to your product.
Make them feel important:
Make your fans feel important. If possible, answer each query. And if required, post a webcast for your fans. Make them believe that you are working hard for them and yes, you will!! Do not leave any question unanswered. The best would be to discuss it amongst your existing fans and find a solution. Invite them to contests and competitions that you will be conducting for them.
Various applications can be downloaded to customize your fan page and to make it more user friendly. These applications enable you to increase the level of engagement with your fans. With this, you can conduct contests, polls, quizzes and many more.
Do not Stop!!:
Last but not the least, do not stop if you have gained X number of fans. Keep building your network to make more friends and ultimately more fans.
The main thing is to help your visitors rather than helping yourself. Do not sell products or services. Sell solutions.
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