With the increasing popularity of online social media, marketing “gurus” need to create a new plan/strategy to prove their worth in the market. Social media can act like wonders for these companies if they have a specific strategy and a step by step plan. If you would like to enter into the business of social media marketing, you need to have a “plan”. More than 60 percent of Fortune 500 companies use some form of social media marketing, but a strategy for engagement and measurement is still lacking. The viral growth of social media networking has created a need to change the marketing strategy to engage customers. Marketers have to re-write their plans by keeping social media in mind.
The impact of social media on marketing strategy is immense. Social Media has been extremely successful in changing the whole scenario in which consumers communicate with their respective organizations. Social media has forced organizations to be more pellucid and answerable to their customers. Also, the technology and increasing reach of internet has made 24 x 7 connectivity possible between the both ends. The problem lies in the mindset of consumers. With increasing popularity of social media, consumers want continuous engagement, constant communication and immediate access. A marketer wishing success in social media marketing needs to fulfill these criteria. Such conditions can never be achieved with traditional marketing. But Facebook updates, Twitter feeds and other social platforms have made this possible. Traditional advertisements are normally for a short period of time, whereas in this case, people can connect to their brand for a very long time.
The most important thing in here, is your creativity. The more creative you are, the more successful you will be. Social media marketing is very competitive as more and more marketers are opting for this platform. Therefore, it is extremely essential to innovate. One of the most effective changes brought about social media is in the field of customer services and enquiries. It is a great platform to get feedback from your customers. Indirectly, it helps you to give an accurate insight into public’s perception of a company or a product. Feedback can be viewed in real time, enabling you to solve their problems and issues immediately.
Above were some of the positive impact of social media on marketing strategy. Now, let’s talk about some of the negatory impacts. The biggest problem is with the immediacy of social media. Marketers have very less time to prepare a well thought plan and strategy. Unanticipated comments and tweets may lead to marketing disasters which may ruin company/organization’s reputation. A perfect balance needs to be maintained while advertising in these networks. Do not be too intrusive with your customers. People find it very annoying when their social network privacy is disturbed. Marketers are accountable for each of their actions. Any inappropriate activity may hamper company’s repute.
Despite some of the potential fallbacks, social media marketing is increasingly overtaking traditional forms of marketing. The advantages of social media marketing are too powerful against other forms of marketing. Social networking sites have completely revolutionized the process of marketing.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.