Many people don’t know about some of the basic rules on how to write a content. As we know that content is the most crucial part of a website, it should be carefully understood and handled. It’s not easy to become a content writer as you need to acquire extraordinary knowledge in English with an amazing set of writing skills. It entirely leans on the person’s skills, efforts and interest. These are the main factors that rockets your learning process on how to write a content.
There are some significant guidelines to be followed for a better web content writing .
Do not beat about the bush. Come to the point directly and explain it the audience in a straight forward manner. This is the basic requirement in writing in a web content. You cannot move the readers around your nose. Be straightforward. Write only relevant content that your audiences want to read.
Do not use words that can be understood only by a particular section of audiences. Terminology plays a very important role to help users find and understand information. There are some terms which are familiar to a particular set of audiences and alien to other. Now this divides the audience and you get fewer readers.
Make Action sequences clear:
While describing an action or a task (instructions, steps to……) follow a natural sequence of order. Do not confuse the visitors; therefore structure your content so that a sequence is maintained. Audiences want to take actions. Tell them to do so with your content writing.
Always try to use familiar words which are frequently heard. These words are quickly recognized by readers and hence they can figure out the meaning of a sentence with a simple look. Familiar words can be collected by open-ended surveys and by using other forms of market research.
Define acronyms and abbreviation:
Avoid giving partial knowledge to readers by defining the acronyms and abbreviations that have been used in your content. They should be used splenderly and if at all used, must be defined appropriately.Abbreviations should only be used when they are significantly shorter and if they could be easily understood by the users.
Use Mixed Case with Prose:
While displaying continuous text, use mixed uppercase and lowercase letters. Reading becomes easier when capital letters are used to start a sentence or is used to indicate proper nouns and acronyms. When a word is used with a desire to attract visitor’s attention, it should be displayed in all uppercase, bold or italics.
Limit the Number of words and sentences:
Optimize the number of words in a sentence and the number of sentences in a paragraph. To enhance the readability of prose text, a sentence should not have more than 20 words and the number of sentences in a paragraph should be limited to six.
Use Active Voice:
A content writer should write in active voice rather than passive voice. Users like simple and direct language. Active voice sentences which include strong verbs help user to know who is acting and what is being acted upon.
- Use hyper-links, wherever possible:
You want your readers to stay engaged with your posts. For this, you need to provide full fledged information to your readers. The best way to do this is by including hyper-links in your post. Link your page to other related pages available on the internet. This enhances the experience of your readers, also this practice is appreciated by search engines.
Write Instructions in the Affirmative:
Give instructions in affirmative sentences rather than giving them in negative sense. Tell the users what to do and avoid telling them what not to. Explain the “dont’s” in an affirmative and an acceptable manner.
Make first Sentences Descriptive:
Try to give the concept of the paragraph in its first sentence. Users tend to skim first one or two sentences of a paragraph before reading the actual text. A descriptive tone will force them to read the entire context. Since a paragraph consist of a single idea, describing it at the beginning in an attractive manner obligates the readers to go through the entire chunk.
Try using lists instead of paragraphs:
Lists are definitely much more easier to scan than the paragraphs. It helps the readers to quickly grasp the content of your post. Moreover, search engines loves lists. Hence using them in your content, makes your post search engine friendly.
Include internal sub-headings:
Giving headings in the internal part of the text enables the visitors to make a quick scan of your page. They can come down to their related information at a faster rate.
Proofread your work:
Always proofread your work once you have completed your writing. Typos and spelling errors are a big audience repeller. Many writers ignore this part, but it is one of the important steps in content writing. Do make any kind of grammatical errors, as it displays your carelessness towards your work. Take a look at some common grammatical errors that make you look dumb.
These were some of the basic pre-requisites on how to write a content. You can also add in your own in the comments section.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.