The advancement in the internet technology has forced freelancers to reroute their marketing strategies. Cold calls, query letters, in person meet were a a thing of the past. New freelance social media marketing strategies are being increasingly adopted by most of the freelancers. Freelancing is all about networking. The best way to gain recognition and find work is by expanding and making use of your networks. The competition is so fierce that you simply cannot rely on a standalone portfolio. You need to effectively use your networks to get consistent freelancing gigs. Social networking is the best way a freelancer can think of to market his/her services. Social media can yield awesome opportunities that you’d find nowhere else. A freelancer needs to effectively capitalize on this social media boom. Here’s how our social media marketing guide to help you with this. Aside from the tactics mentioned in the guide, here are some points that every freelancer must take care of.
A. Target Networking:
Using social networking in business does not mean to make 3k or 4k friends. It does not mean getting more followers or flooding your page with links. It’s all about target networking and conversing with them. Make less friends but make sure that they interested in what you have to offer and would be inclined to hire you offer your service. Network with your target audience. Join related groups. Do not befriend with any other person who belongs to your domain. You are here for doing freelance social media marketing business, so make contact with people who’ll help you in doing that.
This is very important. Your efforts and hard work would go in vain if don’t engage with your network. Go into discussions, respond to their comments, create a group, conduct polls and surveys, share others’ posts, appreciate others’ work via comments, share what you are currently working on, offer discounts on your products, share your favorite blog articles in social media marketing strategy for freelancers. Make your presence felt by your activities. Having an active conversation with your network will do two fruitful benefits.
- First it’ll help you establish your name as an expert. When you comment, carefully flaunt your web designing skills and qualities. Don’t over do it. Let people know that you are an expert in your domain.
- Secondly, it’ll help you establish your business brand. Create and maintain your freelance social media marketing business brand by popularizing your business within your network.
C. Use Multiple Channels:
If you are familiar with Twitter, it doesn’t mean that you should only use this social networking platform. Use different social networks such as LinkedIn, Google+, Pinterest etc. for social media marketing strategy for freelancers. You might be a freelancer whose audience is more active on other platforms than on LinkedIn. The only way to know which one’s are the best is to try several. Here is an infographic that’ll help you choose your preferred network of operation in freelance social media marketing depending on your target audience.
D. Make Time For Social Networking:
Freelancers don’t use social media platforms thinking that it’d be tedious, and hard working. Yes, gaining recognition in social media is a tough task which requires efforts, but just think of the amount of hard work and time wasted in doing the same thing offline. In social media marketing strategy for freelancers, you can gain multiple contacts within a few hours. But you will have to sweat your heart out to make a few contacts offline. Also you only require an internet connection and a computer to make use of freelance social media marketing, unlike offline marketing where you will have a lot of expenses. Make sure you incorporate the above tips with our social media marketing guide to successfully market your freelance services in social media platforms. We would love to hear what you have to say on this topic. Which social platforms do you use to market your freelance services? Tell us how you do it via comments.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.