Link directory submission is one of the easiest ways of building links, but with the increasing popularity of search engines, directories such as Yahoo and DMOZ are losing their importance. Directories are similar to search engines, which organizes links (sites) and various categories and sub categories. These categories may include business, health, sports, politics etc. Many website publishers fail to understand the importance of submitting their links in these directories. Albeit, very few people use directories to find their answers but search engines use them to rank sites.
The procedure of link directory submission is a simple and lucid one. In most of the cases you will have to submit your link manually to web directories. Once you submit your link, a human reviewer reviews your link and website. Such close examination and analysis is not possible in case of software programs (used by search engines). When your link is approved and included in the web directory, search engines also validates your link and includes your site in the ranking. The entire process of link directory submission is understood with the help of following figure.
Another benefit of link directory submission is that your page is quickly indexed or spidered by search engine crawlers. Search engine crawlers crawl then World Wide Web to obtain information. They start from the web directory. So, if you submit your link in directories, your site will be quickly crawled and indexed. And hence there will be greater and quick chances of getting a rank in search engines.
There are innumerous benefits of link directory submission, the major ones of which are listed below.
i. Obtain one way links:
This is an important matter of concern in link directory submission. Directories are the best way to obtain one way links to your site. Search engines give importance to relevant inbound links/backlinks to a site and a directory does the same for you. Directories do not expect you to display their links in their site. But the main problem that arrives in directory submission is its approval. Every directory has their own set of rules and regulations, and sites who want backlinks from these directories have to obey them. The difficulty level in getting an approval in quite difficult. But an approval is made, the results will be as worthy as trouble.
ii. Own anchor text:
Whenever you submit your link to a directory, you are required to enter a site title (different from URL). Include keywords in this site title to create a strong anchor text. This will help you to improve your search engine rankings.
iii. Free of Costs:
Unlike paid links, where you have to buy a link, most link directory submissions are free of cost. There are some high professional directories that may charge you a cost for inclusion of links. But there are a meager number of such directories.
iv. Targeted Traffic:
There are a number of categories in which you can submit your link in a web directory. These categories bring targeted traffic to your site. Even if you have submitted your link in a wrong category, there is a greater chance that a human editor will place you link in the correct category.
So there are a number of reasons for directory submissions. But the main and the most important one is the provision of one way links to your website and that too for free. Google respects highly professional directories and also respects their links. Such links are highly valuable and authoritative. Almost all search engines look out for major directories. So you need to focus on just few directories to get hold of the ranks in all the search engines. Try for submissions in more and more directories because as the number of inbound links from directories increases more are your chances to get better rank.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.