To get high search engine ranks, you need high quality of links. Determining quality of links is extremely important in this process. Quality of links, most importantly quality of backlinks determine your score in link building campaign.
Link building is a prime component of search engine optimization. Search engines have leveled the playing field by giving more importance to link building. The era of link building was started by Google. This process of denoting a site’s importance was then quickly adopted by most of the search engines. Each link to a web page is a vote for that page. But all the votes do not carry the same weight. Links from sites which have a high page rank in search engine results page are more valuable than sites which have a low page rank. But this process has become complicated with the introduction of three more determinants. The above singular technique was used in the previous days, but now, there are some factors which are taken into consideration while evaluating a link from a website.
If the link comes from a website that contains content related to the topic of publisher’s website, then that link is more valuable than link from unrelated content. If a website contains a topic of types of coffee, then a link from a website, which contains production of coffee, will be more valuable than link from a site containing types of tea. Relevancy between the two linked sites is given more importance. Related topics between sites are given more emphasis than unrelated sites. This increases the quality of links. This also enhances users’ experience. If a search engine thinks that a site can enhance/enrich users’ experience, then it will definitely bring that site to the top of the results.
Search engine crawlers examine the websites that links to the publisher’s website. Now, once it analyzes the linked websites, it then compares the content and the focus of the topic with the publisher’s website. It is then given a score depending on the level of similarity/ level of related topic. This score is then used later for page ranking. Hence it is essential to gain high score by getting links from websites that contain related content.
The reason for this is the increasing number of spam sites from which you can easily acquire links. But search engines do not provide reputation and authority to such sites. Search engines will also consider your site as spam if your site is linked to them. Therefore, get links from highly reputed and authoritative sites.
After considering the relevancy and authority of links, our next task is to gain the trust of search engines. Actually this is similar to the authoritative nature of the links. Search engines tend to measure the trust level of each website. A vote (link) from a highly trusted website is given more importance and is considered of high quality than a vote from a non-trusted website. Links from trusted websites can elevate a page’s rank quickly. Trust from search engines is gained over a period of time. A clean website providing regular authoritative content will gain the trust quotient of search engines very quickly. These websites have not indulged themselves in any of the illegal techniques. If you are able to convince such websites to give a link, then your site will definitely raise high in search engine rankings.
After evaluation of the factors, you can easily determine the quality of links. With this, you can wish sites from which you want to get linked.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.