The simplest way of building a link in a campaign is by asking for it. Simple and sweet requests can get you links in an easier and a cheaper way. Well…it is not easy as it sounds. Requesting is art. People don’t like to give anything for free. You should have that convincing power to draw people in. If you have a high quality site with unique and authoritative content, all you have to do is to to request a link. Normally e-mails become the medium of request.
There is a simple protocol that publishers follow to request a link. Requesting site (you) mails to the publisher of the site (site in which you want to get linked). The process becomes simpler and easier if both the parties know each other. The requesting site sends a request note to the other site in which they include all types of information that they think can help in the process of convincing. This information will give the answers to the site publisher’s (where you want to get linked) question “Why should I link you?” Remember to write that note with complete details and an explanatory answer to the above question. Unless people have their own advantage in something, they won’t do it. Therefore give them a chance to make their site useful by providing all the related information.
Generally most of the benefits of the link target site fall under the following categories:
a. Resources: Does your site provide contextual information that that will be valuable to the readers and visitors of link target site.
b. Association: Will the target site achieve stronger association by linking to your site.
c. Recognition: People always like to get linked in recognized sites. Therefore tailor your sites according to them.
Most of the times, requesting sites does not know the people they are contacting. Therefore they need to divide their input efforts depending on the quality of the target sites. This can be summarized as below:
Lower value sites:
These sites are new in the web world and are striving to build trust and reputation. The target sites that come under this category are found as a result of a large scale research done by the requesting site. These sites are extremely eager in which you can request a link easily. It may not be worth the trouble to contact such site. Simply, send an e-mail to these sites. These types of sites are linked to obtain large volume of links. Customized content is not developed for such sites.
Medium value sites:
The targets that are obtained under this category are either because of large scale research or because of the industry knowledge of the requesting publisher. Contact is established by personalized e-mail i.e. e-mails have to be written by human. These are not very important but getting links from them won’t do any harm. Low to moderate levels of efforts are required for obtaining links. No customized content is developed for them.
High value sites:
The targets under this category are identified by principals of business or senior marketing people. Email that is sent to these sites are personally checked and reviewed. Email contacts are custom and are tailored according to the link target site. Phone calls may be done to pursue links from these sites. Content may be developed just to support the link building campaign. These sites deserve importance and attention.
Very high value sites:
The most important category of sites to obtain links. The sites are extremely popular, authoritative and hence you can obtain high quality links from them. Such kinds of sites are identified by research of senior marketing officials. Email contacts are entirely custom and highly tailored or manipulated depending on the contact. Such kinds of sites are given the highest priority. Phone calls can be done in the pursuit of such links. Face to Face visits can also be done. Contents are typically developed for such sites with the sole purpose to get links. Give your full dedication to request a link in these sites as getting links from them can be very profitable.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.