AdSense is marketing application run by Google that allows website publishers to sell their space on their webpage for advertisements. Not any ads can be displayed on their page. Advertisements which are related to the content on the website can only be exhibited. These ads are selected by Google according to the keywords used in your website. Google uses its own algorithms and programs to determine which ad should be displayed in which site. The sites belong to the Google Network of content sites. AdSense is a Google product that pays off website owners for displaying relevant Adword ads on their website. You just need to place a snippet of codes on your website and you get to earn each time a user or a visitor clicks on that ad. Google acts as a broker with its two versions- Adwords for advertisers and AdSense for publishers.
AdSense To Earn Revenue – Types of AdSense
Many think that that publisher can earn revenue from AdSense via only a single method. One can use different methods to make money from AdSense. Various types of AdSense products are available to choose from. A publisher can either choose a single one or a multiple one. Here are various types of AdSense which can be easily used to incorporate within your website.
i. AdSense for Content:
This is the most common form from the various types of AdSense which is being utilized by website owners from all across the world. AdSense for Content (AFC) basically helps you to earn money with the content on your website. If you own or manage a website, blog or forum you can easily make money with your content.
With this method you can make money by displaying Google advertisements on your website’s content pages. These ads will be related to the content of your web page. Ads will be associated with what the users are looking on your website. Ads are provided from Google Advertiser’s network. AdSense is completely free of cost for publishers and publishers will make money only when a user clicks on the ads displayed on the site of the publisher.
ii. AdSense for Search:
This is one of the easiest methods to earn money. All you need to do is to place a custom search engine box on your website and earn revenue from the relevant ads the shows up in the results page. A publisher will only get paid if the ad displayed in the search engine result page is clicked upon.
With AdSense for Search (AFS) your website visitors can conduct a Google search right on your webpage. They will not have to leave your website. The search engine results are displayed within a frame on your website and contain Google ads. You also avail the facility to customize AdSense for Search to show results from sites of your own choice. It may either be your own site, a collection of sites or the entire internet. This enables you to have complete control over the results and with this you can promote your own site. You can also earn money from the ads which will be displayed on results page.
iii. AdSense for Video:
AdSense for Video is an amazing product with which you can earn money from your video content. AdSense for video (AFV) uses the Google Interactive Media Ads (IMA) SDK, which is the technology that lets you request ads from within your Flash video player. It allows developers to make ad requests to the AdSense network, interpret ad responses, and render ads. There are certain requirements if you want to use AdSense for Video which can be read from company policy and guidelines whose link have been later in the guide. But some minimal requirements are as follows:
a. You have to be able to manage the video player source, or use one of AdSense’s technologies.
b. Apply for YouTube Program for video owners who uploaded videos in YouTube. This will be discussed later in the guide under the heading of Join YouTube Partner Program.
iv. AdSense for Mobile:
AdSense for mobile allows publishers to generate revenue and earnings from their mobile web pages using targeted Google Ads. With AdSense for Mobile, Google matches the content of your website with the ads and place them. Mobile web page publisher make money each time a mobile user clicks on the ads. It is an extremely used source for making money on mobile. Lots and lots of publishers are making their website mobile friendly to reach out to a large audience. They can easily make use of AdSense for Mobile (AFM) to continue making money. It is just as similar to AdSense for Content but with only mobile friendly pages. The other difference between the two is that different codes are provided for standard content pages and mobile webpages.
v. AdSense for Feeds:
AdSense for feeds (AFF) is also a similar to AdSense for content. AdSense for feeds allows web publishers to earn by placing targeted Google ads on your feeds. Ads are placed alongside your content so that it can be exposed to any one reading the feed. Feed ads can be targeted in two ways:
a. Ads are targeted depending on the content of your feeds.
b. Ads are targeted by advertisers to your specific feed when you set up in ad placement.You can control the frequency, appearance and the position of Google ads in your feed.
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