Digg is one of the most popular online social news website where millions and millions of users submit their content. Any Digg member can submit content links from blogs, professional news sites or from random postings all around the internet. Similar to Facebook, you can like, comment others’ stories. You also get the facility to bookmark any article. Members of the Digg community can submit and share content to the Digg network under different categories such as Business, Entertainment, Gaming, Lifestyle, Offbeat, Politics, and Science etc. These categories almost allow any area of content to be submitted. But many people are still confused on how digg works. How it rates articles, stories and content?. Well, you can find the answer to this question in this post.
Unlike traditional news sources where editors and publishers decides for yourself as to what to read, in here, digg members or what they say, digg community decides. Many links are submitted per day but only a few manages to get appeared on the top page. Once you submit a link on Digg, it goes to the Upcoming stories section. The posts in Upcoming stories section appear in reverse chronological order of submission time. If members like the content, they can “digg” (vote for it) and can get more information about it. If content is not liked by users, they can “bury” (vote against it) the content. The ranking of content is determined by the amount of diggs it gets and some secret information such as identity of diggers, time, IP addresses, categories etc. More the number of diggs, higher is its rank. The most widely dug articles appear on the homepage of Digg.com where it receives a lot of traffic. Digg can be a great resource for finding news and articles related to a particular topic. It all depends on the article which is submitted by a user. If that article gets a hit and is liked by others, then the website containing that article will receive server crashing traffic. This is basically how Digg works.
Digg users can add friends to their networks. Members can comment on submitted articles and can also share submissions with each other. Top Digg users having a lot of friends basically control of what appears on the first page of Digg. The spike in the traffic generated by Digg is usually short lived as more and more users submit innumerous links per day.
Now that you know the process of “Digg” and “Bury”, it will be easy for you to understand the importance of Digg in business. You just need to understand what kind of content works for the audience and thereby getting lots of votes to your blog or website. Study what makes content popular and apply those in your own content. This way, digg members and other social networkers will promote your content. As you rise to the homepage to Digg, you will keep on receiving increasing traffic. Writing great content gets Digg members and search engines to do your website promotion. Digg can become a viral marketing regime that provides a platform for your content to spread. People who will be digging your content will also be subscribing to your RSS feeds, email newsletters. They will also buy your products and services which you offer. Providing excellent content and gaining traffic is the first and foremost part. Once people start looking up to you, which will be noticeable by the amount of diggs, then you can offer them your deal. More and more number of Diggs also increases your rankings on search engines.
Basically, use your blogs or other content filled sources to get dug in Digg.com. Get traffic and get sales.
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