A debatable topic that has prevailed in content writing business,for quite a number of years, is about length of content. A good content writer always knows the length of content post which he/she is going to write. It mainly depends on the reader’s attention span. However there are certain significant factors that affect the length of a content post.
i. Attention Span of the Readers:
A typical internet user has a short attention span when it comes to content reading. Researches have shown that an average content reader stays 94 seconds per content. 94 seconds is not a very long time to seize audiences’ care. As a result, most of the writers keep the length of content short, which is readable and scannable in a short time. Write succinctly and give headings in your post.
This is an essential factor for those writers who write for search engine optimization. Search engine algorithms hate extremely short and extremely long web pages. Content contained in these kinds of pages are not recognized as such pages are not ranked in the results page. There is not a particular pin point number that defines content in a reasonable length. Researches have exclaimed that content should have a minimum of at least of 250 words and a maximum of 1000 words.
iii. Quantity of Posts:
Some believe that writing shorter posts allows you to write a large number of posts. According to them, large number of posts will result in eminent amount of readership through RSS and search engine rankings. There are many websites which display short posts which constitute most of their content.
The topic/genre that is being covered in your post mainly determines the length of content. Different topics require different amount of words to get explained. For example, you will write more when you will be writing a list post where you will be detailing a list of items. Similarly you will be writing less when you will be explaining a news related topic.
v. Comprehensive Coverage of Topic:
This is main point which largely determines the length of your posts. Opt for length of the post which comprehensively covers the range of the topic. Provide them with enough and sufficient information such that you cover your topic in totality. Extremely long or extremely short should be avoided.
Once you are into content writing, you will be able to get to know about an optimum length of a given topic. Often try to mix your posts with a short one among the lengthy ones or vice versa. The above list is just a consideration. Your main aim is to provide what your audience wants; else they will never come back to your site. Meet your audiences’ needs and make sure they get everything in your content.
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