You would concur to the fact that our customers are the gods of our business. They hold the power to make or break our business. A website can sell more products and services if and only if the website owner can catch the website from a customers’ point of view. So how to be your own customer to your website is a big question to solve for every business owners. In this case,seeing through a customers’ eyes can really help you find the loopholes of your landing pages. It helps you to make effective changes to your pages for better conversion. There a number of marketers who believe that they can see their websites from a customer point of view. They think that they know their customers best. In this misbelief, they simply do the guesswork which is a big no-no for conversion rate optimization. The above mentioned task is not as easy as it seems.
For doing this, you should be able to describe your customers in a better manner. Getting the maximum information about your customers will help you to see your landing pages from a customers’ point of view. Knowing and understanding targeted customers is the hidden secret of almost all the successful companies. Such entrepreneurs know their customer base very well. They know what they like, what is pleasing to them, what will make them click, what will make them happy, everything.
This guide is dedicated to conversion rate optimization and we will clearly focus on your customer needs for getting better conversions. There are three points that I would like to discuss here:
i. Website design: Website design is the most important criteria in this topic. Clear navigation, proper blending of colors, good placement of products and services, sound description of products etc. are some of requirements of website design. Identify such mistakes and rectify them as soon as possible. Make it easier for the visitors to accept your website. The user interface should be customer friendly. Visitors simply close the websites which don’t help them to navigate easily. Make your page look attractive. In my opinion, it depends on your targeted audience. A 40-60 age group will like a decent and a subtle website, whereas a 20-30 age group demands a funky and a fashionable website. Keeping the above factors in mind, design your web page that most suits your customers.
ii. Content: When you examine your landing page from a customers’ perspective, just ask yourself a question, am I satisfied with my page content? Many a times you will say a “No”. Now, by page content, I refer to product description, blog articles (if any), headlines, sub headlines, images etc. The most important, I would say is product description. Always remember that you are not selling a product, you are selling a solution to your visitors’ problems. Create a user-required content. Once you have created your content, you must ask yourself “Will they like it?” , instead of saying “I like it”.
iii. Other factors: These factors include prices, queries, call to action words etc. Have you overrated one of your products? Are the prices of your products reasonable? Properly place your call to action words. A visitor may have some query about your service. Answer it by providing a phone number or an email ID to contact. Such kind of elements can really give that extra touch to your business. Include some other factors of your own and let us know by mentioning it on our comments section.
Viewing a page from the customers’ eye is a very difficult task. Keep your options open by regularly modifying your landing page to find the best profitable combination. Looking from a visitors’ perspective helps you to find the missing pieces of the marketing puzzle.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit our Conversion Rate Optimization Guide to turn your visitors into customers. Please feel free to leave any comment you have in your mind.