Before getting into the topic, let’s first get into the question “What exactly is Facebook Branding“?
The Definition Of “Facebook Branding “:
As we know brand is a name of a company or icon, recognized as a company identity to the world.in the same way Facebook branding means making other people know about your company, product or services with Facebook.
A. What is Facebook Branding?
Facebook branding is all about knowing how to brand Facebook for your website or online business. Facebook users experiences more flexibility to share any information, thought or ideas, even you can share videos to refer more visitors. From being Social network for personal use, Facebook expands its limitations and landed in business platform. Along with increasing brand awareness, Facebook help to gain followers. Buy the likes and gain additional followers. In Facebook, you can become authority figure in order to get the most out of your Facebook marketing efforts. Only thing you need to share is high quality and interesting content with your followers. In this way you can gain credibility and reliability from followers. Through Facebook branding service you can interact with more people from all over the world. By answering your followers, questions or being engaged with conversations you can build your strong existence in Facebook. By interacting with other users you can be more responsive to your content and help your business to gain additional exposure.
B. Why Facebook Branding Service ?
Facebook branding, the new twist in online marketing tend to grab more customer attention and increase traffic. Here are number of benefits that make you feel the importance of Facebook branding.
I. Customer Engagement:
Invite and engage customers to your business with a variety of marketing strategies like promotions, contests, events, sales, special offers that he advertise on your Facebook page.
II. Reputation Management:
Through Facebook account you not only speak to your customers but also see what they are thinking about you and your business. You will receive good suggestions for business improvements.
III. Drive Web Traffic:
Include link of your website on your Facebook page to encourage fans, friends or interested parties to visit your website.
IV. Business Lead Generations:
Facebook branding helps in exposing new customer’s business leads, review others profile to target for future business leads.
V. New Customer World:
Find consumers who are totally new. Facebook has the ability to open up a new world of customers to you.
VI. Viral Marketing:
Viral marketing is word of mouth on warp speed. Take advantage of this latest marketing tool and get your name out there fast and to lots of people.
VII. Customer Retention:
In Facebook you can easily connect with other avenue to connect with your customers when they feel appreciated their more likely to stay with customer.
VIII. Access to Social Network:
if you’re not ‘on-line’ then you’re seriously not believe as sociable person to the world. Today internet is the prime source of collecting information. And with the increasing popularity of Facebook people now head straight to Facebook if they want to know more about a person or business.
IX. Brand Awareness:
As we know Brand awareness is a vital element of marketing and is used to measure your client’s knowledge of your business. Let people know more about your by using the socially acceptable Facebook.
X. Customer Feedback:
Being a user-friendly social network Facebook people are happy to use which is why it is a great way to get customer feedback on elements of your business. Use your wall to ask questions and see various responses that give you the opportunity to speak directly to customers.
XI. Targeted Advertising:
Facebook is an emerging tool utilized for business purpose. Facebook advertising is a newer element that comes as a paid service to target your exact demographic and tracked results.
XII. User Focused Company:
The increasing popularity is compelling more and more business organisation to be a member of Facebook to expand their business to World Wide Web.
C. Facebook Branding & Search Engine Optimization
Facebook is no more a simple social network, if you are really worry about your business reputation then take help of Facebook branding that truly maximize your online presence, strong your hold on market research and capitalize the promotional power. And if you are adding Search engine optimization strategies in Facebook branding then no body can stop you to achieve online popularity with increased sales.
Here are tips that help how to brand Facebook to opt search engine strategies that effectively optimize its promotional resources.
- Feed Featured Photos:
Instead of adding one featured photo add 5/6 photos, so that whenever visitors come accorss your page will see different and refreshed image of your everytime they checked out.
- Tag Followers:
Add tags to your posted photos at Facebook as photos are needed with the names of your followers.
- Let Keywords In Your Facebook brand:
Keywords work like magnets for search engine visibility. Make it most in ethical way like its natural place- in status updates, photo descriptions and in overall communication to boost SEO benefits.
- Add More Value to Left Side Panel:
On Facebook’s left side of the page you can find a list of links that can be displayed for every visitors . By adding relevant links like events, photos, discussions make your necessary information easily accessible to your clients.
- The Vanity URL:
Facebook vanity URL’s offers business owners the chance to quickly direct users to an easy to remember link that help to boost your brand recognition.
D. How Facebook Branding Works?
Facebook is a platform that provides various ways to promote your business online. Here are several Facebook branding strategies that work the most to meet your corporate needs.
1. Play with Passions:
If you want to achieve excellent results at engaging your fans on personal, professional or emotional level then be on Facebook live chart to share various topics.
2. Let Users Express Themselves:
Give your professional followers a platform to engage themselves with you. Once they get familiar with you, they will share links, photos, videos, your corporate relevant posts etc. Allow them to post whatever they want to share with you.
3. Ask Simple Questions:
Simpler is your question, the more social engagement would be on your Facebook wall. Allow follower to convey themselves whether by likes or dislikes. By asking easy questions you can connect with more followers. Because if you ask difficult questions then only experts give their opinion regarding it and your purpose of connecting with every corner of world won’t be possible any more. Once you get many answers or your choicable answers then you may close.
4. Questions with Clear Winners:
Let followers know what you want. Be clear with fans about what you want from them. So that your relation with your followers won’t leave any confusions.
5. Treat Fans Like Special Guests:
Prepare exclusive contents to treat your fans like VIPs. Display internal photos of your brand team, videos from company event, coupons to engage your fans. Make feel privileged through contests for fans and allow them to post photos and other things to boost your Facebook branding.
6. Be Personal:
Be more conversational with your fans. Engage with them personally through chatting and address your fans by their name as if you are very much personal with them.
7. Give your Brand Human Touch:
Humanize your Facebook branding by becoming personal, friendly and unafraid with fans. Share your information with lots of passion bring more lively relation with your fans and followers.
8. Things to Remember to Promote Your Post:
When you are utilizing Facebook branding to promote your post then must follow some basic tips to achieve good results. Include links, target your users correctly, prepare appropriate budget to manage all your expenditures and last but not in the list never compromise on quality of your content.
E. Facebook Branding Tools
Engage your followers with Pagemode, which has easy-to-add features like slideshows, videos, contact forms, and maps, and powerful social media tools like fan coupons and “Like” gates. Price: Free.
Tiny Chat provides free video chat rooms to set up video-conferencing with your followers.
This application allows you to add a discussion board to your Facebook page. It features threaded discussions, moderator edit control, lockable topics.
Wildfire is a apps for social media promotion. Run sweepstakes, contests, coupons, trivia and quizzes, instant wins, group deals, or pick a favorite.
Through Woobox Create coupons, sweepstakes, polls, group deals, and custom Facebook tabs.
The Life Chat app enables you to provide real-time support to fans or potential customers with live-chat and survey windows.
Friend Card application helps fans to create customization branded greeting cards to send to their friends.
This is a nice tool to support your customers, this app creates a simple table for your fans to ask questions and find support.
It provides a suite of promotional and engagement apps to build campaigns on Facebook. It includes quiz, video contest, deals, referral and many more.
This is all about Facebook Branding in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.