Excellent content and internal links are one of the major elements of SEO technique. Every writer would want traffic to his/her page. A part of this traffic comes from internal linking and understanding how other webpages can contribute towards the value of the current page.
It’s extremely essential on writer’s part to know which of the created pages, which are already in the top ranks, can be linked to the current new page. He/she should understand the importance of ongoing efforts to build link authority for a site. With decent internal links, it becomes easier for a web page to rank high in results.
Why is it important?
A search engine’s task is to present the best results to a searcher for his inputted query. Most webmasters focus on developing outbound links from other websites. Outbound links are as important for SEO rankings as internal links. I have told you earlier that outbound links are just like vote from other sites to your site which tells the search engines about the authority and importance of your content. Well, internal links are like voting for yourself and letting search engines know about your vote. If you don’t vote yourself, then do not expect other sites to vote for you. Internal links are valuable, not just because they are a direct signal for your content’s importance but also these links themselves pass on their own link authority.
With a great internal linking structure, you can: a. Guarantee that your site is properly checked and examined by search engine crawlers for rankings. b. Build the relevancy of a page to a particular keyword phrase. c. Increase the rank of an internal page. There are also some other effective advantages of Internal Linking. There are many ways with which you can improve your internal link structure but there are certain exercises you should do to ensure that you are effectively using the authority of web pages. Let us take a look on how to build an excellent internal link structure.
a. Sketch a map of your website:
Looking at your website visually is sometimes, one of the better ways to improve your internal link structure. Make a list of each page that is linked from your main navigation and what links are provided on each of those pages. This helps you understand on how internal links have been created between sections of your website. Some of your best pages can be ranked well if you build link those from other content.
b. Take a look at frequently written topics:
If you write about a topic very frequently, then you should have another dedicated page on your website about that topics-similar to a landing page with a strong call to action. All the related posts should link to that dedicated page. This can give you customers.
Also consider the positioning of that page on your navigation and if it’s worth linking from home page or product page.
c. Think of every other page that could link to your ranking page:
If it is a page related to a topic you frequently blog about, make sure each of your new blog posts about that topic reference that page and link into it.
d. Interlink all your Target SEO Landing Pages:
You yourself should work hard in link building efforts. Interlinking the entire target SEO landing pages on a website is a great way to scale because each time you build an inbound link to one SEO landing page, which link equity subsequently flows to your other SEO landing pages, thereby multiplying your efforts. The easiest way to interlink SEO landing pages is to add a list of “related links” at the end of a page or in a sidebar.
Internal links are the most underused and ignored techniques for SEO. But it is very essential to know its importance and its potential.
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