It is the ultimate hope of every freelancer to earn more through their services. Sometime they don’t know how much they should charge for their job and for some the question ‘how can I charge more?’ remains to be difficult. Freelancing price is completely different from the agency prices that is decided by your boss. It is little tricky than the regular salaried job’s charges.
You are doing an online service for your personal gains which at the same time also fulfills other companies’ requirements. So demanding right amount for your hard work won’t be wrong in any way. Here we are discussing some tips, which help you charge right amount from companies for your freelancing design work.
A. You Get What You Pay For
You are only getting that, whatever your client is willing to pay for your freelance jobs. It is general principal of working in digital marketing world. If you think you have created an amazing piece of design then share it with public. If public feels it to be important and worthy then only you receive high charges against it. So use your creativity on peoples’ demand to get back good returns.
B. Set Your Prices According To Demand
Set your prices by considering lots of things simultaneously. Like your cost of resources, overhead, expenses, commissions if there are any etc. There are so many other important factors available like your profit margin, your skills, your experiences, current market rate, demand of your work etc.
Your prices must reflect the real measures of what and why you can charge in market. Your prices can vary according to the changing behavior of the market. Like if there is more demand for your work then you go for higher range and tailor your price chart to be competitive.
C. Recognize Your Client
At the time setting your prices, observe who your client is. When you are working with an individual you can’t expect higher prices. But when you are working for a company you can demand for more than as usual. Start your freelancing design business with individuals and small companies to hold on good experience. After practicing with small companies you can sharpen your skills so that you can jump to big companies to prove your best work along with the great amount of earnings.
D. Sell Yourself
As a freelancer when you are charging, at that time instead of selling yourself you are selling skills. Many freelancing developers abandon selling themselves due to fear of rejection. This technique causes design professionals actually underselling themselves.
You are a freelance web designer; it is your job to convince customers to hire you with your set prices which are based on corporate competition.
E. Add Value To Your Prices
Most people believe in brand name and value more to expensive things, even if they are providing the same service compare to cheaper versions. So don’t underestimate yourself and set a good pricing for your freelance designing services.
Better not to negotiate for your service and stand by your prices, so potential customers add more value to your service and feel you as a good brand. So be proud of your work and be reasonable for your services.
F. Charge More By Doing Less
Offer various service levels to your customers. Provide instant offers like first set a reasonable price for one product, when a customer asks about details there you offer-“if you act now, you get two products at the same price”. It makes customer to think as they are getting more profit and believe it as their best deal.
Other instant offer is that, you set a price for a service and while selling it to customer tells them you are providing more added services to it within half price, so customer will think it as a beneficial offer and go for it within fraction of seconds. But finally you are selling the same service in multiple versions by increasing the price level.
G. Show All Your Services
Lay everything out for your potential client. Sometimes people don’t understand what they really need for their design and development services. So here you have to educate them and give details of your services along with the pricing list for all of your freelance jobs. Even you can explain all your package details along with prices. When you clear customers’ concept behind the starting design and development service, they ask for providing more services to you. So at a time you are earning more along with educating your customers about all services.
Go for selling those services which you know has online demands. Learn best skills as create a need and fill the need. Allow your customer to feel like they are getting more benefits out of the deals. Then charge the market price for less work. When you respect your client, your professional relationship goes a long way with more freelance jobs options.