One of the most crucial ingredients in freelance brand building is domain name. You need to make your own website to create a contact point with your clients. For this, you first need to decide upon your domain name for branding. The domain name automatically becomes your brand name. When we refer to SEOmoz, we refer to it as a brand.
The name of your freelancing campaign signifies a lot. While most designers choose to use their full name as their brand name, there are also some who prefer to use a specialized brand name. Selection of a name basically depends on the length of the term for which you want to extend your business. For example, if you are taking your freelance web design career very seriously and are thinking to open up a web design firm in future, then you may select a brand/domain name for freelance business which is other than your personal name. In this case, you need to select upon a name which in future, will be able to represent your company. Also a specialized brand name may be more memorable than the designer’s name and the possibilities are limitless when it comes to finding an SEO-friendly domain name .
On the other hand, using your name in your domain name for freelance business gives a personal touch to your campaign. The designer’s name is always original and uniquely personal to the designer.
Normally, designers who choose to use a specialized brand name in their domain call themselves a studio. This gives the impression that they are more professional and a bigger business. However portfolios with personal name provide a personal appeal to the website (which is what freelancing is all about).
Both the options can be equally successful. However, this decision, which is often taken too lightly, will deeply affect your future marketing campaigns.
Below are two freelance web designers who chose to use a different name (other than their personal name) for their brand.
Below are the 2 portfolios that chose to use their personal domain name for freelancing.
Here are some factors that you should take into considerations while choosing upon a domain name for branding.
A. Easy To Memorize And Understand:
You want your domain name for freelancing to come easily out of people’s mouth. It should quickly pop up in a prospective client’s mind. Select a domain name that is clear and easy to understand. Freelancing business often prosper via word of mouth marketing and people may exchange your website name in their conversations. Your brand name should easily enter in their mind and should also come back easily when recalled.
B. Easy To Spell:
Continuing from the first point, your domain name/brand name should be easy to spell. There are certain words which can be spelled in a variety of ways, thus leading to confusion and people may land on a different website when they wish to land on yours. Thereby, making it difficult to locate your website solely because of poor words in domain. Hence, use a domain name for freelance business that is easy to spell and intuitive.
C. Shorter, The Better:
Shorter domain names are easy to remember and spell. The domain name should not exceed more than 60 characters and may consist of letters, numbers and hyphens. However, hyphens should be avoided in a domain name, but if used, should be properly articulated satisfying the other criteria.
D. Multiple Domain Names:
Domain names for branding are reasonably inexpensive, so try to register multiple domain names that relate to your primary domain name. The additional domains can be permanently redirected to your main domain. Also, purchase domain name for freelance business that use common misspellings, plurals, or that alleviate any confusion. In this way, you can capture all the desired traffic.
E. Related And Relevant:
The domain name for freelancing should be related and relevant to your core business. Your brand name should reflect your personality and your work.
Choose a domain name for freelance business which is most appropriate . People should start identifying your business and your name with your domain.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.