Much has been said about Pinterest and its use in business. Let’s talk about it’s use in blogging.
Blogging is an informal way of communicating with your desired audience. Business blogging has been very successful in reaching out to a large and a wider audience. How about collaging the idea of Pinterest and blogging, especially business? Wouldn’t that be great?
Bloggers and especially, business bloggers can make use of this amazing visual platform. I assume you know what Pinterest is and how it works. In brief, Pinterest provides you online virtual boards where you can pin visual content. One can also pin textual blog post but that post should contain an image of minimum size 110 x 100 pixels. So let’s start off to know how a blogger can use Pinterest. Below are some of my recommendations of how to use Pinterest.
You can share your blog with Pinterest boards. Pin your blog posts on your boards to help your readers repin it. Share images and videos from your blogs. Add a “Pin It” button on your blogs. Make it easier for your readers to pin and repin your blog posts. Any blogger can use Pinterest to popularize his/her blog material. Since your blog will relate to your niche, you can prepare your market audience for your future products.
Millions and millions of people are using Pinterest and trillions of posts, images and videos are pinned on boards. In here, you can find many innovative ways to get inspired for your blog posts. Sit down with a bunch of your selected keywords. Enter those keywords in Pinterest search feature and browse the list of results and their boards for inspiration. Click through some of the results and check out what people are sharing on their boards. You can figure out various different sources for ideas of your blog post.
Create backlinks for your blog site with the help of Pinterest. With an increasing number of repins and followers, the number of backlinks also increases. Your search engine rankings also increase with increase in the number of backlinks. But, be sure to provide correct link to each pin that will direct your reader to your website, hence increasing traffic.
Find Target audience:
With a high user database, it is quite possible that, in here, you may find your target audience for your blogs. Once you have found your keyword related audience, follow them and start building relationship with them. Engage with them by liking, pining and commenting. You may also get the same level of engagement from them. It may also happen that they may recommend your board to their friends and followers, thereby increasing your tally of target audience.
Once you have found your target audience, build relations with them by increasing and personalizing the level of engagement. Find the power users of Pinterest (users having hundreds of followers) and try to influence them. Convince them to follow you and vice-versa. Once the power users accept you, you can see an exponential growth in your site traffic.
Promote yourself and your products:
Looking for a job? Want some work? Pinterest is your place. Use your Pinterest profile as your resume and you can also pin your official CV on one of your boards. Professional bloggers can also recruit content writers from here. You can also promote your products and make it available to a large audience.
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