I assume you know the importance of e-mail subscribers in a blog. These people subscribe to your blog and each time you post, they receive a mail regarding the post. It is up to them, whether they should click on that email and come to your site or ignore it.
It is expected that these subscribers will click on your mail and form a recurring traffic to your blog. Well, the main problem is that many-a-times, it does not happen so. There are many bloggers who have a huge email subscriber base but receive quite a less traffic from them. Many complain about the fact that they are getting very less chance to convert readers into subscribers to their blog from their warehouse of email subscribers.
A logical question arises here, how are they able to build a huge subscriber base, or how to convert readers into subscribers at first? Why people subscribed to these blogs, where they don’t visit?
At the starting phase of your blog, you are charged, you are energetic. You do everything in your power to build a huge subscriber base and you somehow managed to do it too by providing great content!! But as the blog grows, blog owners become complacent.
After achieving a particular target, blog owners tend to think that subscribers will definitely return back to the blog, no matter what they post. They think that subscribers will come anyhow, for each and every post. This is where they go wrong and face problems.
Subscribers are your audience. They are not fools. They will come only when you give them a chance. There are a number of similar blogs (like yours) who post the same/related information as you do. Don’t you think they’d have subscribed to them also?
What I’m trying to say is that there’s a competition in here also. Even after you get 100,000 subscribers, you still have to strive hard to increase email subscribers, so that your subscribers click on your link, rather than clicking on your competitors’. So here are some basic points that you need to cover to ensure that not only convert readers into subscribers but also let your each and every subscriber clicks on link and become traffic to your blog.
A. Catchy Headlines:
You need to assume one thing here. Your subscribers are very busy and they receive a lot of emails in a single day. So you need to stand out from each and every mail that lists in your subscribers’ inbox. The only possible way is to use a catchy and an eye-grabbing headline. By doing that, you are not allowing your subscribers to skip your posts, which they would have done. An attractive headline not only gets more hits from your email subscribers, but they also play an important part in other aspects of blogging.
B. Ask Questions At The Beginning And At The End Of The Post:
Your subscribers have clicked on your link. Now what? Do you think they’ll read your entire post? Hell no. They will just scan it for the first time and if they find something interesting, they will go ahead to read your entire post. Your task is to include some interesting questions at the beginning and at the end of the post to pique your subscribers’ interest. Good conversational questions related to the topic should do the work for you to convert readers into subscribers. By using questions, you are making your content engaging as well as interesting which is an excellent thing from a blog post point of view.
C. Create Readable Content:
Your next task is to create a readable content to increase email subscribers. As said above, audiences tend to scan your content, at first. During this 100 second scan, they try to grasp as much information as they can. You, as a publisher should create scannable pieces content, which helps your readers to grasp maximum information. If your information is valuable, your subscribers will definitely pay you a visit in your blog.
D. Internally Link Your Post:
Link your post internally, wherever possible. Your task is to provide maximum information and you can do it providing links in your content. It’d be much better if you could link your post internally as this keeps your subscribers within your blog circle. Bold and link your keywords that are relevant to your blog topic. By emphasizing, your keywords may help to convert readers into subscribers to attract for more clicks.
E. Provide Value:
Needless to say, but you need to provide value to your subscribers. Great valuable information is absolutely required, in any case. Even if you follow all the above mentioned practices and you don’t provide value, you would never get visits. Hence, it’s very important to give your subscribers what they want.
Increase email subscribers base is difficult, but it is more difficult to make them click on your mail. As the blog progresses, you need to maintain that persistency to become a successful blogger.
What is the converting ratio of your subscriber base? What do you do to increase it? Do you have any new plans to make your subscribers click on your mails? Let us know. Include it in our comments section to help our readers.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.