An elevator pitch is a quick précis of what services you provide. As you’d guess by its definition, it must be short, sweet and captivating. Elevator pitch is also called as elevator speech or elevator statement. This statement is solely for your client. The main purpose of an elevator pitch is to attract a prospective client and to convert him into a paying client.
The name “elevator pitch” comes from a very interesting concept and this concept also explains the importance of this statement.
Imagine you are in an elevator with a prospective client, investor or a business partner. The time duration of an elevator ride is about 30-60 seconds. Within these seconds, you’ll have to explain your services, your strengths, make an impression, hand them a business card and leave them with a call to action. The time duration of your elevator ride is literally the time within which you can make or break.
In real world too, people don’t have much time to look into your portfolio and see your strengths. They simply come to your website and look for something that impresses them and then, if impressed, can go check your portfolio. An elevator pitch is all about making that first impression effective. And I think you know the importance of first impression in freelance business.
Elevator pitch ideas for freelancing business is widely used in social networking sites while contact with clients and customers. But it can also be used effectively on your website. It even works great when you communicate with someone, in person.
Many marketing heads assume that with good elevator pitch ideas for freelancing business you can increase your client list dramatically. Well, this is not the case; you cannot increase your client list, at least directly. But it definitely aids in some other areas.
- It forces the visitor to stick to your website and can convince him to view your portfolio.
- A good elevator pitch saves you countless hours in coming up with a smart introduction over and over again.
- It helps you create a professional atmosphere, wherever you use it.
- Good elevator pitch ideas for freelancing business makes sure that you don’t miss any vital information about your freelance services, while communicating with a client.
This post will demonstrate you to create and use elevator pitch effectively. It will emphasize on different vital parts of a solid elevator pitch ideas for freelancing that you can easily optimize to grab more and more clients.
A. Explain About Your Services:
The first and foremost thing that you should include in your elevator pitch is your services. Your first task is to quickly and effectively explain about your services and what you do. Explain it in one sentence. Be clear and avoid any jargon language. You would not want to restrict your web design services to a particular segment of audience who understands a specific kind of language.
Before you explain your services, you may start your conversation with a formal introduction such as “Hi” or “Hello”. Then you can prefix your name at the start of your services.
For example: “Hi, my name’s Gary Sanet. I’m a web designer who specializes in sites…………..”
B. Make an Impression:
This is where you need to give the most importance. After your brief intro, say something unique about yourself that your client will remember even after he/she is off the lift. Try to say something that will stand you apart from the competition. Pitch in your unique selling proposition (USP) . Again this has to be to be included in a maximum of 2 sentences. Such kind of sentences makes your name pop up in clients’ mind when clients need your kind of services.
For example: “There are many designers who charge you for maintenance, but I would do that for free, especially for you.”
Effective elevator pitch ideas for freelancing business gives a good glimpse of your credentials. You can do this beautifully. Not only you can show with whom you’ve worked with but you can also say how you managed to solve their problems with your services. For example, “My work with XYZ company helped them………” or “When I worked with ABC company…….”. But do remember one thing; this has to be quick, very quick. A maximum of 1 sentence can be given for this.
D. Call to Action:
Now that you’ve told your clients about you and your services, it’s time you invite them to do something. It is very unlikely that they would do something after a conversation unless you tell them to do so. A good call to action belongs to elevator pitch ideas for freelancing and it can be to invite them to discuss about their projects such as “Post your project”, or you can ask them to click on your portfolio such as “Click here to view my portfolio” or you can simply invite them to hire you such as “Hire me”. Such kinds of action words make them think and they ultimately land up on doing what you’ve told them to do.
E. Different Versions:
You must be ready with different versions of elevator pitch ideas for freelancing business, in case one fails. You can also try out different versions of elevator pitches and stick to the one that brings in more clients.
You need to stay simple here. Try nothing over the top. Always be unique in your elevator pitch. An elevator pitch can really boost up your freelance career. Take time to research, analyze and churn out some good elevator pitches.
What is you elevator pitch? What things did you kept in mind while creating your elevator pitch ideas for freelancing business? We’d love to hear what you have to say on this topic. Use comments section to pitch in your thoughts.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.