Freelancing is not an easy job. Getting clients is not as easy as it seems. You know where to look for clients but still you may fail to attract them. There are thousands of freelancers floating around in forums, job boards and in other sources. Your competition is extremely fierce. So getting noticed in a pool of applications can be a tough task. The main problem is that there are many others who are ready to do offer their services at a much cheaper price than yours. So now the question is how to attract clients by standing out in a crowd in such cases?
I assume that you know your worth (if not you can see our post on freelance pricing strategies) and your pricing is reasonable. If you think of yourself as the great guru of web designing, then there’s nothing I can help you with. Here are some tips on how to get recognition as a freelancer in a crowd of applicants.
A. Don’t Waste Time:
First things first, don’t apply for jobs that are more than a few days old. There are very chances that it’ll already be filled with your competitors. Hence, it will be a real waste your time if you are applying for an old job. Instead search for recent jobs and opportunities. Look out for jobs that are just a few days old. The quicker you submit your job, the better it’ll be for get recognition as a freelancer .
B. Specify Your Business:
Tell exactly what services you offer. In doing this, to standing out in a crowd and you clearly attract your attract audience. You can smartly use this situation to showcase your expertise. For example, instead of stating as a “freelance web designer”, write a “freelance web designer with expertise in WordPress theme customization”. Not only you tell people that you’re an expert in a domain but you’re also specifying our business to target clients.
C. Learn And Offer Service Which Is In Demand:
Find out what types of options and feature interest clients. Display such characteristics in your profile. You may also see a trend that runs for a time duration. For example, a few years before many clients demanded Joomla theme customization and the current trend is WordPress customization. So if you could expertise yourself in the current trend, you’d be getting more jobs as a freelancer.
Learning and gaining knowledge about a new trend is never a bad thing. Not only you will get paid for your work but you will also be adding a new chapter in your expert book to get recognition as a freelancer .
This is the biggest mistake that many freelancers do. They post for a job for which they are unqualified or half-qualified. Clients can’t stand hearing from a freelancer “I have not done the kind of design style that you are asking for, but I am an expert in ABC design style”. If you think you are unqualified for the job that is being demanded, leave it. Do not waste your time here. The client will never hire you for the job that you don’t know.
E. Update Portfolio Regularly:
It goes without saying that you need to have an excellent, attractive portfolio to get recognition as a freelancer . But an important thing here is that you need to regularly update your portfolio website. See to it that your portfolio showcases some of your best and latest works. A client will never hire you if you’ve done your last job before 2 years or 3 years.
For freelancers who don’t have any clients, be your own. Think and start an interesting project where you can showcase your best talents to your clients.
F. Don’t Commit Mistakes:
Never ever commit a mistake while applying for a freelance job. Capitalize your sentences, use correct spelling, avoid grammatical mistakes for standing out in a crowd. You are a professional, so behave like one. Clients always like to build relationships with a professional, not a newbie. Always check twice or thrice before hitting that Enter button.
G. Post Client Feed backs:
Your prospective clients would like to see how you have performed in your previous projects and how you are standing out in a crowd. But instead of bragging about your own freelance business, use your client feed backs to do the same. This’ll help your prospective clients to notice how good you are, not only with your designs but also in dealing with clients.
There’s nothing that I can do about your feed backs If you’ve satisfied your clients with your work, you’ll get great feedback. But if you fail to deal with them correctly, you may lose a lot of future clients.
H. Give Complete Information:
While applying for a freelance job, you will have to fill areas which’ll require your information, both personal (sometimes) as well as professional. Do not leave it blank. Give each and every information about yourself and about your freelancing business to get recognition as a freelancer . You may also have to describe yourself in a few lines. Use your elevator pitch in here.
I. Use Multiple Sources:
Use multiple job board sites and forums to extend your job possibilities. Freelancers limit themselves to Guru, Odesk and Freelancer . There are a number of similar sites that offer the same services. Get your name enlisted in that too. Here are 50 sites similar to odesk .
You should also check on how to find freelance work at online forums .
Unless and until you provide something unique and exciting, you won’t stand out from the crowd. You need to strike the right chord with the client to get hired for his/her work.
What tips would you like to give our readers on standing out in a crowd of applicants? How do you manage to distinguish yourself from the crowd to get recognition as a freelancer ? Help our readers via your valuable suggestions and views. Comment on what you have to say.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.