Every freelancer, be it a content writer or a web designer, needs to stay on top of their respective fields. A freelancer should always look out for opportunities where he/she can gain or polish their skills and get recognized in the actual world . One of the best ways to do that is by attending freelance conference and other face to face events. I’m not talking about online conferences and online discussions. Step out of your work station and move into the real world to make your name.
Conferences are not only a great way to network with other designers but is also a great opportunity to learn new things and keep up with the latest trend. Conferences are also a great marketplace to connect with potential clients for your business and most importantly helping to make an impression in conference.
Well, it’s very important to make an impression in conference. Attending hundreds of conferences is not what you need to do. Select a few conferences to visit, where you think you can establish your name.
For this, do your research. While new to the game, you may be tempted to visit every conference that you hear about. Always remember that attending freelance conference is not cheap. You’ve got travel expenses, registration expenses, hotel charges and many other small expenses. When on a limited budget, wrong decisions will do more harm than good.
Do your research on any freelance conference that you think you should attend. Find and understand what will be taught in each conference session and how it’ll help you in freelancing. Research the type of professionals that’ll be attending the conference. If you think they can really help you in your freelancing campaign, you should be inclined to attend the conference. Assess every detail. This will help you decide whether the conference is the best option for you to attend or not.
Once you’ve decided which ones to attend, here are certain chores that you need to complete. These things will help you make a remarkable impression in any conference that you attend.
A. Business Cards:
This is very important. Conferences are all about making contacts and one does it by exchanging business cards. Review your business cards. May be it’s time to update your cards and make it remembering. You should have sufficient number of cards with you. To be on the safer side, pack some surplus cards.
Here is a post to help you create excellent business cards.
It goes without saying that you should be prepared with your elevator speech. In one of my previous articles, I’ve already taught you how to prepare an elevator speech. Practice your elevator speech again and again for your freelance conference, as this will be one of the lethal weapons in your “impression making” armory.
As said above, conferences are a great marketplace to find potential clients. Hence, review and update your freelance resume. Check how it looks offline. Be ready with a suffice number of copies. Here’s an article with detailed steps on how to create a perfect web designer resume.
D. Promotional Materials:
Some conferences allow you to perform some promotional activities such as distribution of flyers, brochures, etc. to make an impression in conference. Capitalize this opportunity to promote your freelance web design business. If you are allowed to do such activities, make sure you pack all your promotional material.
E. People You Want To Meet:
Check the full list of attendees which you’ll be probably receiving just after registration. Make a list of people with whom you’d like to meet to make an impression in conference. If you’ve met some folks on social networking sites, make sure you interact with them in conference. Also make a list of some new people, including designers, clients and other persons with whom you’d like to meet.
F. Organize Your Time:
This is one of the most important things that you need to do before attending a freelance conference. You need to plan and organize your time. Study the program thoroughly and chalk out sessions that you don’t want to miss. Create a timetable and stick to it.
G. Inform Your Present Clients About Your Absence:
It’d be nearly impossible for you to work during the 3/4 day conference. So inform your present clients well before about this. Write a nice message for your clients informing about your absence from the office and the reason for it. You should also use an “Out of office” reply for your mails.
Well, you can check your Inbox via Smartphones or laptops (if you have one). But I’d recommend you avoid using those when you have such interesting things to learn and so many new people to meet.
Here are some popular web design conferences.
Attend conferences to learn new things and try to create the best impression for your freelance web design business. Make sure people remember you and potential clients call you back after the freelance conference.
Which freelance conference did you attend recently? What did you learn from that conference? What pre-requisites did you take up before attending a conference? Do give in your perspectives and thoughts via comments.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.