Running an online business is not that easy as it is perceived. Millions of entrepreneurs are emerging online with their fabulous business ideas but down the line half of them survive and in the long run, only a very few get the success of sustaining online and make their presence felt. Being an online business owner you can invest a good sum in the design of your website and promotion for more traffic but you can’t promise to turn the traffic into a great amount of sales. So what makes this conversion principle works for your business and HOW?
It’s simple. Make your website conversion friendly to make more sales. But it’s NOT that simple as it is said. Conversion comes with Search engine Optimization to make your website more social and to increase its online visibility. So we have come up with some tips to grow your digital presence by realising the potential value of SEO and conversion and to let you get into the right track.
#1. Have a simple website
The aim of your website is to increase your online sales so build a user friendly website so that people will love to enter at your online shopping portal. Theme of your website should be simple, stylish and straight. Don’t put too many questions on your website to deal with your customers. Too much questioning kills a reader’s anxiety making him switch to other sites. Let your users stay on your website and explore their curiosity. Once a user finds the solutions to his requirements soon he turns into your customer on a long run basis.
#2. Make your visitors click
Keep track on visitor’s ‘entry’ and the ‘stay time’ on your website. Your content and design put a direct impact on your customer. It is natural that immediately after landing at your page visitors won’t be enticed to click but those who clicks, show their legitimate interest. Encourage your visitors by using terms like ‘Sign Up Now’, ‘Learn More Here’, ‘Post Comment’ etc. All these ‘action oriented terms’ are associated links which help you turn your visitors into potential customers. The colors in your website play a great role in conversion rate. Heat maps show you various design changes affect the way in which people interact with your site. Like this there are so many ways to improve your conversions for your site.
#3. Make action oriented calls
Online sales require action oriented calls from your customers. It is crucial for you to give action oriented information to your customers who have landed on your page otherwise being left in the dark they simply move out from your website. Give clear instructions for your visitors what to do next on your page for their online shopping. Don’t make them get confused and leave your website by scratching their head. Add action oriented terms like ‘Buy Now’, ‘Add to Cart’, which show great impact on your customers. Pay attention at visitors’ interests and get them to close the deal as quickly as possible before they are given a second thought.
All your web site contents should give a clear call to action. Provide detailed information about a product and service and add prompting lines like ‘Place your order’ for moving to the next step in the process for your customers.
#4. Be relevant in your approach
Your business won’t achieve the right amount of success if you are not emphasizing on your business related keywords. Without relevant keyword even Google SEO won’t rely on your website. There are no shortcut strategies to win people’s heart; it purely depends on your continuous working process and utilizing of business relevant keywords for your website. Always keep an eye on your own site to watch the actual progress.
#5. Important keywords
Keyword plays a vital role in the success of an SEO campaign. The business relevant keywords and key phrases are necessary to maintain your search engine optimization process. Use density based keyword functionality instead of stuffing more keywords in your contents and letting it kill the real value of your website. It creates problems in major search engines which results in banning of your website. Keywords are also necessary for anchor text to hyperlink, Meta tag and Meta descriptions. Use primary keywords in titles and header of your web contents. You SEO service utilization also increases the site’s conversion rate because you are searching for new tool additions for your SEO services which creates changes in your website and every good change will attract more number of visitors and search engine crawlers.
#6. Get attached to masses
Be more visible to connect yourself with the mass. Social media is an important aspect of online marketing, so go on joining all social networking sites to promote your business in a larger scale. Popular networking sites like Facebook and Twitter provide easy applications for you to sell your products and services. Adding social media plugins are not at all a difficult task but maintaining the same rhythm overtime is definitely a great and MUST aspect for your business.
Running online business is not a difficult task but making it sustainable in a long run and more successful day by day by earning a good amount from it would be a tough one. The basic concepts like conversion rates, calls to action and social media are the proven tools to increase the potentiality of your website. Be familiar with all your basic tasks and learn to add more functionality to win your customer’s heart. Be alert on upcoming trends to make your website worthy every time with top notch seo practices and maintain your authority in competitions.