Today’s article is mainly aimed at those bloggers who want to monetize their blogs by publishing ads. Actually, we’d like to feature the top ad networks which allow bloggers to earn money with ads. In other words, if your blog offers valuable information and readers love it, you can think of joining an ad network and get additional income.
Let’s start with BuySellAds as this is still the most widely used service to buy and sell ads online. As a publisher you will like the fact that BuySellAds is familiar to everybody surfing the net. People not only know how BSA ads look like, but also know that BSA is mainly working with trusted blogs (abduzeedo.com, designshack.net, webresourcesdepot.com, sixrevisions.com, 1stwebdesigner.com and many others) which will not allow inappropriate ads on their pages. Another great thing about BSA is that the service has a nice, clean interface and it takes just a few minutes to introduce your blog to advertisers from all over the world.
The guys at BSA do their best to build beneficial relationship between publishers and advertisers and they are very friendly and helpful when anyone needs assistance. Let’s say the advertiser wants to change the banner to a new one; to know how many impressions/clicks the banner got, or discuss whatever he/she wants – all these questions will be solved by the BSA team and all you will have to do as a publisher is to implement the BSA code and get money when advertisers find your blog to be the right place for their ads.
If you choose to go with BuySellAds, you’ll have the following tools to monetize your blog: display ads, RSS feed ads, sponsored tweets, image and text, text links, background takeovers, sponsored content and posts, email newsletter ads, and custom ads. In other words, advertisers interested in your blog will have a lot of options to choose from.
After reading what publishers say about BuySellAds we can make a conclusion that BSA is easy to use whether you want to get started (implement the BSA codes and manage them) or you want to get payment for the ads displayed on your blog. And of course, many publishers note that BuySellAds is strongly associated with high quality advertisers.
Decknetwork.net is another ad network that you may find interesting. What advertisers like about the Deck network is that it includes some really nice sites (alistapart.com, ilovetypography.com, veerle.duoh.com, etc). The Alexa rank is ranging from site to site, but the Page Rank of most sites in the network is not less than 5. Isn’t it a good attraction for each advertiser? So when guys at DeckNetwork say they’re picky about the websites they invite to join their network they really mean it.
What distinguishes Decknetwork.net from Buysellads.com is that it allows only one ad per site. Of course, advertisers will like that their ad will be the one displayed. However, we’ve noticed that some publishers place ads below the fold, meaning readers will have to scroll to see the ad.
So if you’ll be lucky to join the Deck network and you want your site to be more inviting to advertisers, you’d better keep the ad above the fold.
Every month the Deck serves about one-hundred million ad impressions and some of these impressions can come from your blog (of course, if it meets the requirements of the Deck network).
Now it’s time to take a look at CarbonAds. The service was launched by the same people who founded Fuel Brand Inc. We believe it’s a good reason to learn more about it and see if it meets your requirements.
First of all, you should know that Carbonads.net is an invite-only ad network. All sites that are a part of CarbonAds are grouped into circles (Design, Dev/Code, Photo, Founders and Business) and each advertiser chooses which circle is the best to promote his/her company products and services. The ads are displayed in rotation, and only one ad is allowed per site.
We checked the websites that make the Design and the Dev/Code circles and noticed that there are some nice sites as well as some websites with low PageRank and Alexa rank. So even if your site or blog is not one of the most visited on the net, you can try your luck and join CarbonAds.net.
Another service we’d like to feature here is AdPacks. The name speaks for itself and this is the network that allows advertisers buy ad packs. By the way, AdPacks is a division of BuySellAds, but when advertisers go directly to BSA they can choose the sites they want to place their banners on, and when they go to AdPacks.com they can only choose a pack of websites. The packs differ in price and there are three of them in total: Design, Usability/UX and Web Dev. Think which pack your blog fits into and fill out the application form at AdPacks.com. However, your blog have to be approved before it becomes a part of the network. And the approval usually depends on such factors as traffic, frequency of updates, blog statistics, etc.
After comparing BuySellAds and AdPacks we can say that there are more top blogs at buysellads.com than at adpacks.com.
If you’d like to join the network and want FusionAds advertisers to place their ads on your site, then you’ll have to contact the FusionAds team. Please keep in mind, the service is offered on an invitation basis, but it does not mean you can not make a try to be a part of it. Of course, the better your blog is in terms of traffic, content and audience, the better your chances are, but to be fair, not all sites that make up the FusionAds network will impress you with the above mentioned factors. You can check the network members at FusionAds.net and make sure that there are a lot of sites with Alexa rank over 300000. Of course, that does not mean those sites are bad, but it’s obvious that they do not get as much visitors as websites with Alexa rank about 6000. Anyway, the FusionAds team reported that all sites of the network delivered 32671569 ad impressions in June 20013, meaning the service is worth a try no matter if you are a publisher or an advertiser. The only thing that can confuse advertisers is that all reports about their ads are only available upon request.
And the last service on our list is Yoggrt. As of now, Yoggrt consists of 50 websites, but on the homepage you’ll find an invitation to bloggers to join the network. The basic requirement is that your site falls into web design or web development industry. After checking what sites make this ad network we can say that there are a lot of sites with Alexa rate 250000+. It’s not the best rate, but on the other hand Yoggrt ads are not as expensive as ads available through other services.
We’ve reviewed six ad networks that might be helpful both: to publishers and advertisers. Each company states their network consists of the best sites, but our research proves it’s not always so. You can either trust our words or you can also check all sites featured in our article one by one. This way you’ll see each network in details and of course will understand if you want to join it.
Our opinion is that each service should be tested because some of them offer individual ads, others offer ad packs; some of them only work with top blogs and others allow advertising on not so popular blogs.
And when you get deeper into each ad network, try to see it from advertiser’s point of view. After all, you want to earn money with ads on your blog and money will come if advertisers will come to your blog.
The good thing is that being a publisher, you don’t have to spend money to join ad networks, so it would be reasonable to try them all and see which one will give you more profit. Of course, you can not be a part of all ad networks at one, so you can start with one of them and stick to it or switch to another one if it doesn’t work effectively for you.
Actually, the main idea of the article is “TEST the networks we’ve listed and find the best for you!”
This is a guest post by Helen Bailey, who is a part of the TemplateMonster team. TemplateMonster is a web design company offering premium VirtueMart templates, website templates, WP themes and other web design products.