Link building is an important concept in the world of SEO. There are two types of links in a website, inbound links and outbound links. Inbound links are the backlinks that you create for your website. A reader from a different website is directed to your web page by clicking on anchor link text present in other website. These links are very important for SEO purposes. But this is not the matter of concern in this post. You can know about those links in our Link Building Guide. In this post we will discuss on the external links and external link optimization. External links are the links in which a visitor clicks on a hyperlink text on your webpage and is directed to a different website. A typical HTML format of an external link is:
<a href="http://www.outside-domain.com /" title="Keyword Text">Anchor Text</a>
People visit your website to find information. The task of a website publisher is to provide sufficient information to his/her readers to quench their search thirst. External links are provided for the same purpose. A publisher provides an external link if he/she thinks that the content on the other website can enhance user experience. No doubt, by external linking you degrade your traffic, but by doing this you also gain your readers’ trust.
So the main question that may arise in your mind is that how external links help in SEO? We all know that getting links from high authority sites helps in SEO. But it is also a good practice to perform a vice-versa process. This implies search engines that your site relates to high authority sites. Search engines take it a positive factor if they find a link to an informative site. Providing more and more references will make search engines believe that you are really trying to enhance user experience. Link building is all about page rank. Page rank is determined by the quality of websites. Linking high PageRank websites helps in SEO. High number of external links can backfire your SEO campaign as search engines may believe you as a spammer. You make search engines believe that your site can also be treated as one of those by linking to highly trusted and authoritative sites. So the main question is how to optimize your external link campaign for quick and better SEO results. The following points can also be used for internal link optimization. Lets know how to do external link optimization.
i. Anchor text:
Anchor text is the text by clicking upon which readers are directed to a different page, similar to fedobe. Here, fedobe is the anchor text. Anchor text should enhance the relevance of your target page. If your content is about latest news and you want to link to CNN, then use “Latest CNN News” as your anchor text rather than only “CNN News”. More specific you will be, the more trust you will get from search engines. Search engines examine anchor text very carefully. The words in the anchor text should be highly appropriate to the targeted page. Try to include important keywords in your anchor text that matches targeted page. Know more about anchor text optimization.
ii. Keywords in Title:
It is very important to include your keywords in the external link title. A title is displayed when a user moves his/her cursor over the anchor text. Search engines recognize your site with these keywords. Also try accommodating a range of keywords for different titles. This increases your keyword coverage area. By doing this, search engines recognize your site for a bunch of keywords.
iii. Use only when appropriate:
Provide an external link, if only there is a chance of enhancing user experience. You just simply do not throw external links all over your webpage. Search engines penalize web pages that externally link a number of websites. Natural external links are the best for any website.
iv. Power of Target Page:
One of the most important things in external link optimization is the trust and authority level of target page. Linking high PR pages increases your importance in the eyes of search engines. Higher is the authority of target page; higher is the chance of getting high ranks in search engine. Linking reputable sites also make you reputable.
v. Use Nofollow attribute:
No follow links are the links where you have inserted rel=”nofollow” in its code. By inserting this, you tell search engines to not to crawl to that targeted site. In this way you can control search engine crawlers for links. Search engine crawlers work similar to human beings. They also index internet with the help of links. Add rel = “nofollow” attribute to almost all the links except to those which are most important and relevant. By doing this, you prevent dilution of your precious link juice. Code for inserting Nofollow attribute:
<a href=”/quality-seo-content-writing-guidelines ” rel=”nofollow”> Read Here</a>
vi. Check regularly:
Checking the working of your external links regularly is one of the best practices in link building. Visitors simply hate websites which do not display externally linked webpages. Check the continuity of your links, expiration of targeted domain, unrelated links. The process of verification and correction becomes faster with this practice.
Many publishers overrate the power of inbound links and underrate the power of external links. External links can actually speed up the process. Fewer links with related site content is all you need to rocket your process in link optimization.
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