With over 1 billion users, Facebook has become the hub for personal branding. Business persons have already started building up their personal brand on Facebook. CEO’s, celebrities, entrepreneurs and similar people are in this list. Facebook provides many useful features that can levitate a brand. You have a unique opportunity to leverage this platform for your career success.
Many recruiters and hiring managers have already started using social media networks to hire personnel. Facebook is being used as a talent search engine for corporate recruitment. Your talent is being searched in here. So create your personal brand to showcase yourself attractively to your prospective employers. Presentation is everything. Make sure your Facebook profile is ready to be displayed at any time. Here are some amazing tips on how to use Facebook for personal branding.
Many people are sharing wrong kind of information to the wrong kind of people. Your recruiter does not want to know about your dance party. You cannot share your relationship details with him. Here, you need to decide for what type of audiences you will be using Facebook.
Do you want to use Facebook for your friends and families or you want to use it build a corporate network? First, answer these kind questions before you open your account. Be mindful of what you share depending on the target audience as your posts will create a big impression of you. Unwanted posts can really harm your personal branding strategy. You can customize your settings to select what users can see on your profile. Settings are discussed at the later part of the post.
Everyone should have a branding strategy or a branding plan which should not only depend on your target audience but also on who you are and what you do. Your branding plan majorly depends on your branding goals. Personal branding is extremely important to secure a good reputation and Facebook helps you to achieve this.
Fill out your Profile completely:
Facebook is an amazing platform where you can showcase who you are, what you do, what you’d like to become. Fill out each and every section of your Facebook profile. Keep your focus on the target audience while filling each field. Fill out the education and work section illustratively. List your blogs, portfolio website (if any), and links to your profiles on other social networks. Sprinkle your profile with the keywords for which you want to get searched for, such as freelance web designer, computer engineer etc. Just fill your profile to convey the right information, and that too effectively.
This is a very important part that needs to be focused upon. Depending on your target audience, you may set your entire account to private, public or grant certain individuals to see a few sections of your profile. By making your profile entirely public, you increase your visibility in your industry. Just click on the privacy settings and customize your profile. I would also recommend you to customize your Timeline and Tagging settings. You would not want to be tagged on a photo of a rave party, if you are concerned about building your personal brand. Just take control of your timeline. Only keep such elements that help you to build your personal brand.
Set your personal URL:
Similar to LinkedIn, Facebook allows you to create a vanity URL that represents your brand. Choose a simple and an easy to remember URL, so that people can quickly recall your profile when they desire. Just click on facebook.com/username to customize it.
Expand your network:
The next task is to expand your Facebook network. At the end of each month you should go through the process of importing your contacts from your e-mail accounts, other social media profiles and from various different sources. This will help you to connect with more and more people.
Add a Subscribe button to your profile:
There are many people with personal accounts who would like to open up their updates to the public. The answer for such people is the Facebook Subscribe button. This is a great feature which you can include in your branding strategy. This basically allows others to follow your updates without having to through the friend request process. Great, isn’t it? There’s a small problem in this case. What about the stuff I don’t want others to see? Just as my vacation pics, party images etc. A bit of extra work and your problem is solved. After this feature is enabled in your account, go to your account and use the “Edit” feature of each post to manage that update.
Select a photo:
Choose the most appropriate picture that perfectly describes your personal brand of what type of person you are. Your cover photo will occupy a big space in your timeline real estate. A smaller thumbnail i.e. your profile picture is also prominent. From a professional point of view, I would recommend you to use a headshot image in your timeline and a logo, if any in your thumbnail. Well, you can also choose from a list of timeline cover , presented by Fedobe. You can even design one of your own.
A status update is a single message that is projected to a large audience. Your status should basically reflect what you are currently doing. You can update your status with your press mentions, your latest blog, new project you are working upon, your interest in a job. Anything that can convey some information about you can be a status update. Use a professional status that best describes you.
Start a group or a Fan page:
To take your Facebook personal branding campaign to the next level, you can either start a group or you can launch a Fan page, or even both.
Facebook groups, albeit has a lesser number of features than Fan pages, holds a special importance in personal branding. Bring different kinds of people together in your industry. Provide some valuable contribution in the group to establish as a brand. Facebook groups lets you share videos, photos, links and start discussions.
Facebook pages started for business brands such as Nike or Adidas. Slowly, celebrities such as Justin Beiber, Rihanna etc. started using Fan page to mark their social network presence. Now-a-days, normal people are using it to create and establish their own personal brand. Facebook page can easily go viral, thereby holding a spot in other people profiles. Google will rank your Fan page higher than your personal profile. The best advantage is that you can use your Fan page for your professional care, while keeping your personal profile aside for your private world.
Consistency and Engagement:
You will have to main a consistency in your updates. Your updates should be fresh, valuable and engaging.
Facebook provides an ample amount of opportunities to create and establish a personal brand. You just have to use it effectively and to reap its benefits.
Twitter’s micro blogging platform is extremely popular amongst the celebrities. People have also joined the bandwagon to tweet and follow. Let’s see how we can use Twitter to create a personal brand.
Get a good Twitter account name:
Twitter account names are as similar as domain names. With the increasing number of businesses, celebrities and people, the names are being snatched up. So, the first and foremost task to get a decent twitter account name that best suits your personal brand. Do it today! Do it now before somebody else grabs it.
Complete your Twitter profile:
Your profile and your avatar are the first impressions that you make on a potential follower. No one wants to follow an account which they think as a spam. Fill the entire profile with your actual name, residence, and contact information etc. Take time to write down your interest and passion. Use a good avatar in your profile. People lend their support more to a profile having a human face.
Tweet useful content:
Your brand will easily establish if and only if you provide useful and valuable content. Make others talk about you by providing good content. Doing so will gain you more followers, interest and credibility. Be sure to provide content that is relevant to your target market. There’s no profit in tweeting while your users are offline. Make use of Buffer app to that allows you to tweet at regular intervals.
Become an expert:
People will follow your account on Twitter because they will generally expect a helping hand from you. Hence, it is important to provide relevant information that is useful, valuable, engaging as well as entirely focused to your own brand. Hence, become an expert and gain respect by providing informative content at regular intervals.
Interact with your community:
This is one of the best ways to create a reputation for yourself. Hold questions and answer sessions. Reply to your followers tweets. Retweet some of them. Let others express their opinion in their industry. Use hash tags appropriately to refer to right people.
Follow the right people:
Follow relevant accounts with similar interests to empower your personal branding in Twitter. Find them, follow them and interact with them as well as their followers. Make use of Twitter search, Twellow and Wefollow.Type in the right keywords and get a list of the profiles that you may choose to follow.
This is the easiest to build a name in Twitter. Promote others instead of pushing yourself in the center. You can grow your network much faster by doing this.
The last social network that we will be discussing is Google+. Google’s weapon for Facebook, Google+ is slowly catching up in the race of social networks. The search engine king launched it with an aim to rule social networking world. For the first time, a social media site doesn’t group all of the contacts in one are. Google+ enables you to create circles making it easier to segment the audience. Here are some tips on how you can use it for personal branding.
Hangouts and Huddles:
Hangouts are like chat rooms with web cameras. Hangouts are similar to an informal video conference. It’s a great place for brainstorming, sharing ideas, debating and making plans. Hangouts are a great place to meet and discuss with the professionals in your field. You can start a hangout and show your abilities in it. Huddles are hangouts minus web cameras. You can use it in a similar manner to showcase your abilities.
Make use of Sparks:
If you are wondering what content you should share with your circles, Google Sparks is here to help. Type in your interests in the box and current headlines related to those topics will appear for you to share with your designated circle. Sparks is the most effective element from a personal branding point of view. If you’ve a particular interest for which you want to be known for, you can start sharing links containing informative and relevant content. You can simultaneously attend different circles and present different topics to each one of them.
Create Circles to distinguish your contacts:
Instead of pouring down all the friends into one place, Google+ allows you to create circles to distinguish between your contacts. You can have separate circles for your professional life and personal life. You are in full control of the topics that will be discussed in both the circles. Hence, interest related topics and links should be shared and discussed with the professional circle.
Fill your profile completely:
Similar to other networking sites, your task is to fill your profile completely. Give full information about yourself. Do not fake anything. Mention your interests and passion. Use your full name, location, email address etc. to verify your brand. Add links to your social network profiles, blogs and other websites which you think can help you establish you as a brand. Put your name with your face. It’s recommended to use the same photo that you’ve used in your Twitter account. Use a headshot image that describes your professionalism and personality.
Shorten your URL:
Use http://gplus.to to shorten your URL and claim your nickname. Make it remember-friendly and easy to type.
Also take a look at LinkedIn Guide for personal branding. Basically, the techniques are more or less similar in all types of social networks. You just need to be consistent in your efforts and show your uniqueness to the entire world.