With over 175 million business users, LinkedIn has become a great platform for building, connecting and promoting your online business. It allows you to connect with professionals all across the world. Many might have underestimated the power of LinkedIn Ad platform. You are missing a great opportunity if you have not started using this site for business. It is the biggest marketing platform that you can ever get. LinkedIn means business and with successful LinkedIn marketing, you can take your business to a whole new level. There are some basic tips that will help you to successfully market your business online and hence, drastically increase your marketing potential. Let’s see how to use LinkedIn for business.
Complete your profile:
Your profile is your online business face. It is the heart and soul of your online business brand. When you are entering LinkedIn with the aim of doing business, then better prepare an attractive and impressive profile for your clients, customers, potential clients and many others. Google search results will display your profile for your entered name. People may want to know about your product, brand, service, organization. It is therefore extremely crucial to prepare a fantastic and a complete profile to deliver a rock solid first impression. Check out our post on LinkedIn profile that works to help you in this case.
Connect, connect, and connect:
Connecting with people is the most basic rule to use LinkedIn for business. Start connecting with everyone on LinkedIn. By doing this, not only you will be making a number of contacts and friends but you will also be getting lots of business opportunities and options. Socialize with others, give them a proposal, ask for an advice etc. Many LinkedIn scholastics believe that you should only connect to people whom you know. But by doing this, you restrict yourself and your products from the rest of the world. How can others know that you have a business? Henceforth, try to connect yourself to one and all. Let the world know that you are here.
Create your company profile on LinkedIn:
Creating a company profile is one of the hidden secrets of LinkedIn marketing success. A LinkedIn company profile is similar to an online business store where you can sell your products; find prospective clients, investors etc. You can post job vacancies and also find qualified people for your business and many more. People quickly lend their trust, credibility and belief to a company having a LinkedIn profile. The process of conversion of prospective customer to a paying customer drastically increases.
Similar to a Facebook group, LinkedIn offers you to create/join LinkedIn groups. LinkedIn groups are similar to an online team where you can connect with your niche-related business professionals. Be it any business or industry, you must aim to join targeted groups. These can be considered as independent social networks where you can spread your message. Either you can create your own group or you can join some of your own. Either way, LinkedIn groups are beneficial. It provides you a room to discuss your problems/issues with industry experts. Stay updated on new developments and recent technology. It can help you establish as an expert for your business. Know others and what they are doing to improve their business. With LinkedIn groups, you can discuss your business strategies and tactics with your market experts. It also helps you disseminate the information on your products, services and organization to others.
Use LinkedIn Ads:
Many business owners fail to use an excellent advertising facility provided by LinkedIn, LinkedIn Ads. It is superb low cost alternative to traditional advertising platforms. With LinkedIn ads, you can specifically target/segment your ads to your desired audience.
Use LinkedIn Answers:
LinkedIn Answers allows you to ask questions to the entire LinkedIn network. Business related questions can be asked to the entire network. You get a number of high value responses from people all across the world. Industry experts always provide their views and opinions to such questions.
People will definitely inquire about your company/product through search engines. Make sure you always come out on top of search engine results. Completion of simple basic steps will help you do so. Optimizing your LinkedIn profile for SEO is an extremely easy task. Make sure you search engine optimize your company profile as well as personal profile to use LinkedIn for business.
You are allowed to provide 3 links in your LinkedIn profile. It is very important to customize those links to convert readers into leads. Having a call to action drives readers to click on those links. Make your links look more compelling and attractive to take more and more number of readers to your website.
Use LinkedIn Apps:
LinkedIn Apps allows you to enrich your profile with a number of useful applications. Make use of these applications to customize your LinkedIn profile. Add polls, presentations, blogs etc. to your profile. This will help your profile look more compelling and business oriented. Each and every business can make use of these applications. It helps you stand out from a bunch of similar organizations.
Recommend and Get Recommended:
I firmly believe in the statement “the more you give, the more you get”. Recommend people without them asking you. It is a great practice to enhance your social profile. By doing this, you naturally get recommendations from most of them. A positive recommendation from others is worth a thousand words of you praising yourself. A single recommendation from your market experts can actually make people lend their trust to your company. Therefore, give recommendations to get recommendations from others.
Widen your LinkedIn presence:
Make use of other social networking sites to widen your LinkedIn presence. Prominently display LinkedIn Buttons on your websites and email signatures. Making it easier for others to spread your message is the key to get connected with more and more people.
Track and Measure:
Check the effectiveness of your strategies and plans by knowing who’s visiting on your company page. Use Company’s Page Analytics to get the detailed information. Tracking and measuring your analytics and easily help you find your strengths and fix your weakness. Depending on the results you can make effective changes to your strategies.
Take your business to a whole new level with these effective marketing tips to use LinkedIn for business.
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