Many businesses are getting into Twitter for business promotion and selling of their products. Many organizations use different kinds of techniques to promote their goods and services. Some succeed and some fail. Companies use Twitter in two ways to promote their products; either they send links directly to your inbox or they regularly tweet their website links. Well, twitter is a social networking site. So, being ‘social’ is the only key to success in Twitter. Check out these tips, especially for those business owners who want to use Twitter for business marketing platform.
i. First Help, then Money:
Twitter followers are normal human beings. Help them out and they will help you back. Do not always target to sell your product to them. Try helping them in solving their problems and definitely they will return the favor. Some may have not enough money to purchase your product but they can at least retweet a product for you. In this way, they can become your salespersons.
ii. Create relationships first:
Before blasting off your messages to your followers, interact with them at first to create a relationship. No one will bother about your links or your products, if they don’t know you. Therefore, first create a rapport with your audience and then slowly advertise about your products.
iii. Introduce your Company at the right time and place:
Before you introduce about your company and your product, you need to first introduce yourself. Have some nice warm up conversations, make him your friend and then introduce your company at the right time. Do not ramp up your conversation straight to your product. Just give it some time and introduce it at the right time.
iv. Don’t repeat your message:
There are some idiots out there who think regular sending of messages to followers will increase their sales. This will have some serious repercussion on your follower list. Regular sending of messages can make your prospective followers believe that your message is a spam. Therefore, use a decent frequency of message sending to your followers. Post your message once and ask people to retweet your message for you. Repeat only after 2-6 hours if necessary.
v. Spread out:
Always try to make a community where people help each other. Do not always concentrate on you and your products. Promote other’s products and services without asking anything in return. Help out people and you will get help. This will increase your sociability quotient.
vi. Create a presence:
You should have a decent account on Twitter with a decorous name with which people would like to connect. Check out some tips on how to optimize your Twitter page for personal branding/marketing.
vii. Don’t just start following:
Do not just dive into Twitter and start following people left right and center. You follow them expecting that they follow you back, but this does not happen all the time. Remember that you are in Twitter for your business, not to get tons of followers, but to get a decent amount of followers who will listen to you and are interested in you.
Market research is a significant step that every marketer should do. Twitter can be a best place to do so. Ask questions to your Twitter community to know what’s important to your customers. Know what they like with the help of this research. Squeeze out the rights and wrongs of your campaign from within your Twitter community. When people see you dedicate a considerable amount of time for research, you become more likeable, acceptable and approachable.
ix. Use hash tags for business:
Twitter has made hash tags popular. A small ‘#’ can have an effect on your business. Successful marketers are using hash tags in Twitter for business campaign.
x. Use Twitter Tools:
Twitter interface does not offer you many features; instead try out Twitter tools such as TweetDect and Hoostsuite- to enrich your Twitter experience. These tools offer you a number of options for your tweets. Twitter tools are discussed in the next post.
xi. Create an informative profile page:
Before following someone, people tend to visit their profile page to know some information. This is an effective opportunity for you to showcase some important information about you or your business. Therefore create an informative and intriguing profile page for visitors to make them follow you.
xii. Actively participate in conversations:
Actively participating in one to one conversation will help you gain some long- lasting relationship. Level of trust and confidence also increases. Engaging readers with long and hot discussions really popularize you in Twitter.
xiii. Use Twitter lists:
Organize your twitter lists efficiently so that you don’t miss out on important tweets. Sometimes it becomes difficult to manage tweets of so many people you are following. So you create a Twitter list to prioritize your tweets.
xiv. Be consistent:
Consistency is the key to gain confidence of your followers. You need to maintain your internet visibility else people might start forgetting you.
xv. Maintain Quality:
Constant visibility does not mean you post anything absurd. You are known by your tweets you post. So maintain quality of your posts, else you will be ignored. Also post thinking about your followers.
xvi. Show interest in other things too:
If you always talk about business, then you are doomed to fail in Twitter. Be a part of the society and show your interest in other things also. Be it politics/sports/entertainment etc., do not hold back. Post about them also.
xvii. Continuously monitor your presence:
With the target of achieving success in business through Twitter, you will have to analyze your activities and performance. If you are spending your own personal time in Twitter, then keep a note on how much time you are spending and how is it affecting your business, if any.