Titles are a meaningful component of a good content. First impression is the last impression. Keeping this thought in mind, the best way of impressing your audience is through your content title. Titles are important in so many cases which include:
i. Grabbing Attention in Search Engine Results Page:
When a user types in his/her query in a search engine box, he/she gets millions and millions of search engine results. On those result pages, there is a title, a short précis, and a URL. The most spotlighted among those, is the content title which grab users’ eye. This helps you get search engine traffic. With good and effective titles, a content writer can promote search engine traffic to a high level.
ii. RSS Readers Attention:
In a similar way as the search engine, contenttitles have the ability to grab attention of those following you via RSS in news aggregators. News aggregator readers scan the title of the post rather than reading the entire text or an excerpt. Hence, increasing traffic to your site. The same concept is true for other indexes and web directories.
iii. Loyal Readers:
Web users scan pages at a very high rate and the best way to slow them down is by using catchy titles. These titles intrigue them to click on the title and direct them to your website. This mainly happens in social networking sites where there are number of posts. But people, mainly click on that post which has a charismatic title.
iv. Search Engine Optimization:
While there are many factors that affects search engine optimization, titles are one of the powerful onsite factors. The words that are used up in the title affects search engine results. Using keywords in your titles enhances your search engine rankings. Much will be discussed about this later in the guide.
Many strategies have been implemented to direct audiences to the posts with the help of content title. There are many factors which can be considered but the most important ones are jotted down below:
i. Keep it Simple:
Researches have shown that most effective titles are short, simple and easy to understand. Shorter titles also helps search engines to find your content easily. Try to keep it under 50 characters to increase your visibility to search engines.
ii. Grab Attention:
Good and attractive titles help your posts to stand out from the crowd and bring more attention to the readers. Use unusual and awkward tactics to grab attention. While these tactics can work to draw people in to your post, but it can also harm you if the content of the article does not live up to the expectations. Use this tactics carefully as it may also confuse and frustrate your readers.
iii. Give them what they want:
Most people click on the titles because they think that the content containing in the title can provide them what they want. Often the how-to articles make use of this to show readers that they can easily solve a problem or a need that they might have.
Most of the readers want to know what they will get to read in the post, with the help of titles. Titles should give a brief description of what readers will get in the main post. Although, there are some readers who are drawn by a mysterious title, who do not want to know what they will be reading.
v. Effective use of keywords:
Titles are a determining part of an SEO. A content writer should include keywords in the title of the post. This becomes tough, when you will be keeping it simple and also attention grabbing, but not impossible. This can be done. Words at the start of the title are given more emphasis than the words at the end.
vi. Take your time:
Take your own time in creating engaging and intriguing titles for your posts. Most of the writers commit this mistake. They produce brilliant content but stick an old title in its bag. This should not be done because you want your work to be liked and appreciated.
Give the importance to a content title that it deserves. Deal it with as a cover for your product. Make it impressive and effective so it maximizes your chances to help your readers.
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