A headline in content is more important than ever. The first step of grabbing attention and spreading your content is by writing a captivating headline. You want your content to be read with the help of a headline that is search engine optimized. Writing compelling headlines for visitors is a skill and writing compelling ‘optimized’ SEO headlines for search engines and visitors is an art. Not only it increases your web visibility but it also increases your search engine rankings.
Here are some tips to know How to write headlines ( both compelling + search engine optimized) that make your audience go crazy over your content. Here goes the rules:
i. Include keywords:
SEO Headlines should contain keywords. They are an important aspect for search engine optimization. Try to minimize the number of words to be used for a keyword as more words you try to insert into headline, more awkward it may sound. Try to keep it within 1-3 words. . It would be more preferable if keywords can be included at the start of the headline. The closer they are, the higher your page may rank.
ii. Compelling Enough:
The essential ingredient in the making of an excellent SEO headline. No matter how strong your keyword is, how well you have placed, no one will click if you have a boring headline. It’s extremely important to create an intriguing and a compelling content to attract visitors to read your post.
There are several types of headlines that can be used:
a. A question: “Low traffic on your site?”
b. A call to action: “Gain traffic by….”
c. A promise or a guarantee: “Learn to increase traffic…..”
d. A challenge: “Do you have it in you……?”
There are also many other types of headlines which can be used. Think of the headlines that you see on newspapers. These kinds of headlines are used to lure in readers.
iii. Keep it Short:
Try to keep your headlines short. Your headline should include contain the gist of the following content, but it should not read like a manual. Be brief and include information that your post will offer. Show them a brief light of the brightness of your content and let them come and open the door.
iv. Use a Plugin:
One of the best ways to create a catchy headline and a series of SEO keywords is by using a plugin that allows you to show a different headline to your readers than what it will show to the search engines. WordPress SEO is one of those plugins who have this ability.
v. Do not overload headlines with keywords:
Do not clutter your SEO headlines with bunch of keywords in search for a high rank. Although you might get a high rank, but it will still be ignored by readers. Overloading your keywords with headlines is big no-no for readers. Some search engines may rank your site high, but Google is known for penalizing such kind of SEO work.
SEO Headlines are very critical in drawing traffic and also for increasing your search engine rank. You should always think about enticing your readers but by inserting appropriate keywords to make your site search engine friendly.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.