A landing page is for a visitor to take some action. You might be thinking for reasons for your low converting page. What if I told you that you are the reason for your low conversion? Shocking, isn’t it? There are two detrimental factors which play a very important role in finding out your conversion rate. User interface and User navigation are the two most important criteria for a converting landing page. Providing a bad user experience is the biggest repellent if you are wishing for a better converting landing page. Hence, it is very important to identify such problems and rectify them. There are some exclusive factors which help in recognizing such problems. Consider these factors very carefully as they can really affect your sales.
Designing an excellent landing page which provides a great user experience not only requires adequate skills, but also it requires an effective understanding of the relationship between a user and page applications. It is the task of the designer to cover everything from visual aspects to functional elements.
Read out some factors and check them with your landing page:
A. Is Your Site Consistent?
Is there a consistency all throughout the user interface of your website? You readers drive in with a wide range of thoughts and views. There needs to be a consistency in your user interface design to keep them on track which lets them determine the flow of things. If your site is inconsistent with this, then you are definitely leading your users to confusion. Make sure that the site is consistent in every aspect. Help the readers to know your site well.
B. Who Is The Driver?
A user should be his/her own driver while navigating throughout the web site. You should not direct him. Make it easy for them to navigate throughout the website with little or no obstruction. Does your site allow users to freely exit an application without any issues? Do you have any annoying pop-ups in your website? Such factors really affect the site usability.
C.Who Are The Visitors?
This is the basic question that you can ask yourself. Determining the correct target audience helps you to design and create an effective UI. Different elements of different designs entertain different group of users. A user in a 18-30 age group will have different likeable factors than a user in a 40-55 age group. Integrate different elements with respect to different targeted audiences. If such elements are not present, then there will be greater chances that you may fail to attract and captivate a user.
D. Do You Practice Error Prevention?
One of the commonest mistakes in a landing page is the different types of errors, bugs, glitches etc that annoys users. It exponentially decreases your user-interface credibility. Thoroughly inspect, debug and carefully eliminate these errors to give your visitors a better user experience. A better practice would be to use a Beta version before raising the curtain in front of the world audience. Have you taken up any measures to eliminate such troubles, yet?
E. Which Are Your Primary Elements?
Primary elements are the elements which helps the readers to understand the page and gives them what they need to take up any action. Primary elements incentivize user experience on the page. Emphasize upon such elements to provide better user usability.
F. Are You Providing Visual Prompts?
Certain web designing technologies such as AJAX and Flash requires letting the visitors to know about what is happening on your website. You need to give visual cues that allow the users to know what content is being uploaded. It eliminates any kind of confusion in readers’ mind.
G. Does Your Interface Teach?
Plan or build a website that teaches every aspect of your business. It benefits the user in a variety of ways. An SEO company can describe each of their services, every time a user hovers over one. You can use small unobtrusive pop-ups that give hints on the usage of your website and its elements.
H. Is Your Communication Clear?
Does your site uses large textual words that are difficult to understand? If yes, then you are providing a quick reason for your visitors to bounce back from your site. Make sure your text is concise, clear and easy to understand. Keep it simple and straight to the point.
I. How Are You Using Colors?
Colors create a straightforward impact on the visitors mind. Colors create different emotions on different people. Use those colors which do not mesh within your website and its overall theme. Be consistent with your colors and use them creatively throughout your website. Ensure the correct color balance within your pages.
J. Are You Crowding Your Pages?
Do not crowd your landing pages with unnecessary design elements. The simpler your interface is, the better is your user experience. Do not annoy the users with unimportant content. Stick to the point and keep your users on track too.
K. Are You Structured?
Proper placement of proper elements is required to create a converting landing page. Do not litter your pages with unimportant elements. The overall structure of your pages should be clear, consistent and relative. Create an artistically as well as architecturally sound website.
User Interface and User Navigation are the scoring factors of your “user”ability. Strive hard to get high score and ultimately to get a higher conversion rates.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit our Conversion Rate Optimization Guide to turn your visitors into customers. Please feel free to leave any comment you have in your mind.