With the increasing popularity of PPC advertising networks and online marketing, it is very essential to lever yourself from your competitors. Utilizing the maximum potential of PPC ads require planning and strategies. We give some of the best PPC tips and tricks for the trade with which you can optimize your PPC Advertising campaign to get better and higher profits.
i. Launch with one platform first:
You want your ads to get maximum exposure from search engines. But most marketing gurus prefer to use one platform at a time. With this practice you can easily revise and optimize your ads to make them acceptable to all the search engines. Also you can check various other factors to avoid any kind of pitfalls.
ii. Get Outside Google:
Do not always focus on Google. Yes it is the most used search engine, but also the costliest. After the Yahoo/Bing Alliance conversion rate have been up by 12%. Also the cost per click was 20% less than industry standards. Facebook, world’s most popular social networking site, introduced real time advertising with over 13% of online advertising market. Therefore extend your campaign to other providers
iii. Negative Keywords:
Negative keywords are the words for which you don’t want to get listed. To create them, simply use a negative sign before your word. Targeted traffic, high Google Quality score, more conversions are some of the advantages of using negative keywords.
iv. Phrase match and exact match keywords:
Search engines trigger ads only when keywords in your phrase or exact phrase are matched. So choose your keywords correctly after detailed examination.
v. Format your titles:
Do not use a semi colon, which makes them tougher to read. Keep it easy for users to see. Try to keep it at a 4th grade reading level. This way you increase the readability and scannability of adverts.
Use coupons in your ad campaign to make them more actionable. Help users to interact with you by giving them a change to fill email forms. This will further help you for your additional marketing efforts. Offering a coupon drastically increases conversion rate.
vii. Make it consistent:
Use keywords in your ad copy and your landing page. Also display offers and coupons in the places, ad copy as well as landing page.
viii. Day partying:
It allows you to select a particular time for which your PPC Ad will be displayed. With this you have the ability to increase your traffic when your team is available for questioning. You can also maximize ads for prime sales time.
Geotargeting enables to target your ads to specific location. It is very helpful for small companies who have a geo targeted audience.
Use forms to create an interactive session with your user. Do not pour lot of questions, otherwise user may leave. Just a small, simple form to be filled in, will do the trick.
xi. Have a Clear Call to Action:
Focus on one objective which is to convince the visitor to take an action. Simply ask him to fill up a form. Please do note to request your user as I have done in this sentence.
xii. Connect Adwords to Analytics:
While Google Adwords help in placement of ads, Google Analytics helps you to track your return on investment (ROI) along with the process of calculating your conversion rate.
xiii. Bulk Editing:
With Adwords, you can make bulk edits using Adwords Editor, Adwords API etc. Editing should be done according to your own adjustments. Make out what is suitable for your ad and then edit it.
xiv. Keep on Testing:
Perform various tests on your PPC campaign. Use different variations to see which one gives you the best results. Test your landing page, formats, ad copy, titles etc. Leave no stone unturned in your PPC campaign.
xv. Keyword Rich:
Make sure your ad copy is keyword rich. This will help you to pay less for a position in search engine rankings.
PPC advertising in search engines requires hard work and dedication. Various angles are needed to be covered for proper search engine PPC campaign.
Make search engines your market place with the ultimate guide to Search Engine Marketing. A detailed analytic approach along with a bunch of sureshot tips and tricks is provided in this guide.