Twitter can be a great tool to direct traffic to your site. It is a great platform to take full advantage of word of mouth publicity. You just need to produce nice and interesting tweets that will force your followers to tweet it to their friends and hence to start the dominos falling. In this post, I will teach you on how to write effective updates which gets quick retweets. Basically the entire process is all about gaining your followers confidence. There are many ways to increase retweets on Twitter.
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URL placement :
In twitter, when a user retweets your post, an RT (retweet) abbreviation along with your username is appended at the beginning of the tweet. Also when a user retweets, he/she might add some letters or words for their followers. So if you provide your blog link at the end of your tweet, then it may happen that in case of retweet it may have got deleted. Therefore give your links at the beginning of your tweet to play safe. Use a URL shortener and place your links at the beginning of your tweets. Some of the most effective URL shorteners are:
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Shareworthy Tweet:
This is the most basic point which should definitely be followed. Your update must have something in it that urges your followers to retweet it. Make it interesting, informational, educational or just entertaining, but it must be share worthy. Plain, boring and repeated stuffs retards your followers from retweeting.
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Audience:
You need to understand who your followers and who are your target audience. Update something in which your followers would be interested. If they are not interested in your tweet, they will not retweet it to their followers. First impression is the last impression. If you fail to impress your followers in your startup tweets, then it is going to be very difficult to gain them at a later stage of your campaign. Audiences build a strong foundation in Twitter.
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Persistency:
Do not remain absent for a long time. Always make your visibility feel to your followers. Make sure you are active on Twitter, share other’s content, use direct messages. Stay on your followers’ radar always. If you are quiet for too long, then people may find someone else to talk to.
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Consistency:
Over time, your Twitter followers will create expectations for you based on the type of tweets you’ve published in the past. While it’s certainly acceptable to tweet unusual updates, it’s more important that you consistently build your brand. As people develop expectations for a brand, they become loyal to it, and loyalty leads to brand advocacy and word-of-mouth marketing (through retweets). Just as a business builds its brand to boost profits, you need to build your own online brand reputation to boost your retweets.
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Retweet others:
Do not just sit and wish to get more and more retweets. You should also retweet others’ post. By constantly doing this, you increase your online presence as the person whose post you have retweeted would have definitely noticed you.
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Tweet at the right time:
Strike the hammer while the iron is hot. There’s no point in tweeting when there’s no one on the other end to read it. Make use of Tweriod to find the best time to post any update.
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Asking:
The best way to increase your retweets is by simply asking your followers to retweet your post. Ask them in a polite and a cultured manner to retweet your post if they find it useful. This technique works best for followers who have previously retweeted your post.
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Selection of words:
Correct selection of words is required to get more number of retweets. Researches have shown a distinction between least tweetable words and most tweeted words. Stick to the favorable ones to get more retweets.
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Retweet buttons:
The least you can do on your part to get more retweets is to install retweet button on your website. Make it easier for people to retweet your blog post.
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Tweet quotes:
Get your followers into the habit of retweeting your post. This can be achieved by tweeting quotes. People tend to tweet quotes more quickly. Soon after you tweet your quote, update a post related to your products. The second one will also get retweeted.
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Incentives for retweet:
This is a recent and a less-used technique. Provide incentives, discounts and coupons to people for their action of retweeting. In this way, you will not only increase retweets (high traffic) but, you’ll also get additional customers.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.
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