Social Media- we divide the term into two parts, “social” and “media” and then define each part individually. Media refers to an instrument of communication such as newspaper, radio, mobile phones etc. Social refers to relating human society and its members. So we can define social media as a social instrument of communication. Social media refers to a wide mixture of internet based tools and applications where you can get a lot of valuable information along with the privilege of sharing your thoughts and views about various topics. Social media is a two way street which gives you an exclusive right of sharing and interactivity. In simple words, social media refers to interaction among people. Now is the world of internet, therefore this “interaction” takes place over the internet ergo social media refers to online social media.
Social media marketing refers to the marketing through social media websites like Facebook, Twitter, and YouTube. It simply refers to the process of gaining traffic through social media websites by attracting attention of members of cyberspace. Since social media is easily accessible with help of an internet access, it serves as an excellent platform for organizations and companies to build their reputation, foster brand awareness and improve on their customer service. It is the most inexpensive way for organizations to popularize themselves. Social Media Marketing does not mean simple usage of social network sites. Rather, a company has to use social network sites very carefully. It is because of a reason that once people start hating you, they will never accept you. No matter how good your product is or how many free resources you provide. If, in social networks, you lose your repute now, you lose it forever. Therefore, social media marketing needs to be handled with care. If used properly, it can bring humongous amount of traffic to your site. Social Media Marketing is all about making use of social network sites with the sole objective of making product sales.
One must always remember that Social Media Marketing is not inevitably direct sales tool but it can also be effective in:-
- Building a Brand
- Building up a Brand loyalty
- Convincing loyal customers to Evangelists
- Word-of-mouth marketing
- Accelerating the feedback circuit
Social Media Marketing is presently, one of the most popular forms of marketing because the number of advantages it provides. Let’s take a look at some of the benefits of social media marketing:
One of the biggest benefits of social media marketing is its affordability. This kind of marketing is extremely cheap as all you need is an internet access. Other forms of marketing such as banner advertisements, television and radio commercials, and print advertising can cost you now-a-days. But signing up of business/organization in social networks is absolutely free. Well, there are some social network sites which have some kind of pricing plans. But, these are also available at much depleted costs. Therefore, with social network sites, you can affordably promote you products and services.
Social Media Marketing refers to online marketing of products in social networks. Therefore, you can target all of the internet users with SMM. It highly depends of the number of users of social networks. But, now-a-days, with the interconnection of social networks, you get a chance to showcase your products to the entire web world. A web user on Facebook may follow your product page on Twitter. This may not have been possible with offline marketing in magazines or banners.
Some market experts like to exclaim social media marketing as jiffy marketing. Jiffy means a very short time. SMM enables you to display your offers, sales, discounts and new products quickly. You just need to finalize your plans and hit the “Enter” button to let your audience see about what you have to offer. It’s very quick and fast. In case of offline marketing, you would have to wait in a queue for months to publish an ad on a magazine. This problem is easily swayed by SMM.
Greater Level of Interaction:
Social Media Marketing enhances the level of interaction of a business organization to its customers. An organization can ask anything to their customers. They can conduct polls, surveys, or float questions etc. All this is done to know what audiences want, what would satisfy them. With social media marketing, you increase your chances of providing the most satisfying product in the market. It also helps you and your organization to provide on-the-spot assistance to your customers. It also empowers you to interact with other niche-related market leaders or entrepreneurs.
This is the best place for an organization to develop relationships with its customers all across the world. When customers feel like that they are important to you, they tend to build a sense of loyalty towards your company. Your task is to create a large number of such loyalists. Any kind of social activity such as post, share, tweet, update etc. is recognized by such loyalists. They easily accept your newly offered products and also tend to influence others.
I have saved the best for the last. Every business owner wants traffic in his/her site. With regular algorithmic updates of search engines, SEO has also become difficult.
Social Media Marketing provides you can excellent opportunity to gain traffic from social network sites. With the growing popularity of social media sites, your chances also increase of diverting them to your site. It is now up to the conversion rate of your landing page that can help your readers to become customers.
With proper marketing tactics, you can actually reap the benefits of social media marketing.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.