Many publishers do not sign up in AdSense because they are unable to know the whereabouts of AdSense payement options. Well, most of might think how much they can get from AdSense. This basically depends on the amount of traffic to your site, click through conversion rate and, most important of all, the keywords for which your ads are displayed. High paying keywords means high pay per click. There is no rule of thumb on the AdSense payments. Some people get more while some get less. One thing that is certain is the AdSense payment option which is described in this post. Once you know the ad payment options, you can decide upon which kind of payment you would like for your ads. There are only two types of ad payment options used in AdSense.
i. CPM ads (Cost per 1000 impressions):
In this scheme of ad payment, a publisher is paid only when an ad completes its own thousand impressions on publisher’s website. Payment is done according to the number of times an ad is displayed on a website. Every time the count goes to 1000, publisher is paid and count restarts. Advertisers running CPM ads set their desired price per 1000 ads served. CPM ads compete against CPC ads in the auction (Cost per click). Google will display only those ads which will earn you more.
ii. CPC ads (Cost per Click):
Cost per click is the amount you earn each time a visitor clicks on the displayed ad. CPC of an ad is determined by a bidding process. Number of advertisers wish to display their ads on your website. Advertiser who bids for the highest amount he can pay for each click, wins. CPC can earn you more than CPM ads.
AdSense has taken complete care for the publishers to receive their money. But from the publishers’ side, he/she has to fill correct information and details because money will be sent to the address provided by the publisher. Therefore utmost care should be taken while filling in the details. It has the following payment options which can be availed.
- Checks can be send by Google to publishers all around the world.
- Funds can be transferred electronically with Electronic Funds Transfer.
- Publisher can make use of Western Union Quick Cash to get his money transferred.
Select your best and appropriate AdSense payment option with respect to ads as well as with respect to money transfer.
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