Conversion rate optimization deals with the aim of converting visitors into taking some kind of actions. These actions include product sales, email subscription, newsletters etc. So in the first stage it is very important to briefly understand the “Types of website visitors”. As we are concerned with conversion rates, we basically deal with two types of visitors, converting visitors and non-converting visitors. This will be the topic of discussion in this post. We will also discuss the factors that affect visitors in the conversion process.
Converting visitors and non-converting visitors: As the name implies, converting visitors refers to visitors who converts into customers by making sales. Non-converting visitors refer to visitors who visit your website but bounces off without taking any kind of action. Visitors come from different sources such as search engines, social networks, article-sharing sites etc. but ultimately fall under the aforementioned categories.
The problem lies with the non-converting visitors and finding out the reasons as to why your website failed to convert those visitors into converting prospects. The simple reason is their personal choice. What I like, may be disliked by you. This is how it goes. Our goal in this CRO process is to create a universally likeable landing page. Well, this is virtually impossible as well as possible.
You know your audience. You know your target market. You know what they will like and what they will dislike. Focus on such likeable factors and create a suitably likeable page. But for this, a pre-requisite is to know your customers. A little knowledge about your customers can waste your efforts. Prepare everything and then go for attack.
The problem arises when you have a varied audience. A 60 year old visitor will definitely have some kind of choice friction with a 20 year old boy. Now, you completely cannot satisfy the needs of both the visitors. What you can do here, is to offer them a page which partially fulfills the requirements of both. This happens if you have a targeted audience of varying age.
Some may find your website ugly while some may find it attractive. A visitor may personally want to call you for product and service confirmation. If they do not find your phone number on your page, then they fall under non-converting. Take care of such things and prepare the best landing page so as to convert all types of visitors.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit our Conversion Rate Optimization Guide to turn your visitors into customers. Please feel free to leave any comment you have in your mind.