After all is said and done about keyword, keyword research, their importance, keyword research tools, it is time to explain the steps for an effective keyword research. Keyword researching is an extremely important task and you need to follow these simple steps for optimizing your keyword research. Since you are researching for your keywords, I assume that you already know your niche and are an expert of your area. So let’s get started with these extremely lucid steps. The whole process of how to do SEO keyword research is divided into a number of phases which will be explained below.
In this phase, you identify your perfect target audience to whom you want to present your content. Define your target audience and then survey to find out about specific keywords and key phrases they will be using to search for the products and services that you will be offering on your site.
Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. Come up with words that cover all the services you offer in your site. Avoid generic terms such as “clothes” or “shoes”. It is very difficult to rank with these keywords and also the traffic is not targeted. Try to find the words that are more relevant. Brainstorm with your friends, colleagues, past customers. They may tend to see the site in a different way than you see it yourself.
Categorize your identified keywords/key phrases into specific themes and categories. It may include different types of products that your customers are searching or the different kinds of problems that your customers are looking for you to solve. One can also skip this step but performing it, will do no harm to you. Rather it will certainly help in the process.
3. Tools Usage:
Most of the internet marketers jump right into this phase without covering the first two phases. Thus, they don’t have any idea what they are searching and what they will be presenting to their audience. Hence, they fail. But you will make use of keyword research tools and resources to find the best targeted keyword.
Always keep multiple keyword research tools in your SEO armory. Many tools can be utilized for a single purpose to find that right keyword.
These tools give a lot of statistical information about each of the keywords such as number of searches, level of competition. It may also give you some synonyms of your keywords that can be included in the list.
Compile your list of keywords in a spreadsheet and sort them based on the level of search, level of competitiveness and relevancy to the site.
Once you have completed this phase, you will find that there would be a number of unimportant keywords that came up during brainstorming session. These keywords may either do not have enough search volume, or the competition for those words is very high. You will find that there are more profitable long tail keywords that could be targeted.
At the start of this phase, you will have hundreds of keywords from which you have to target the best optimized keyword. This is the hardest phase for most of the webmaster. The first step would be to go through the keywords that closely relate to the subject and theme of your site. These are terms which you will definitely include in your grand list of keywords. Give up the words that either do not relate to your site or if you don’t have enough content to support those words.
Create a mix of body key phrases and tail key phrases in your list. Both are needed to rank well. Body key phrases describe about your site but it will not increase the level of qualified traffic. These are important as they describe search engines about your site and can bring sufficient traffic. Tail key phrases are easier to rank and help bring qualified traffic. Body terms may increase the levels of traffic but its tail terms that result in conversion.
You have a list of highly focused keywords at this stage. Make sure that the keywords are included in one of your pages. If you did your research right you may already have some words in your content. If not, create or make some pages to support these new words. Only 3-4 related keywords should be used per page. Make sure that keywords fit right into the content. They should not be forced. The density of the keywords and their placements should be taken care of. The concept of which is explained earlier in this guide.
7. Fresh and Repeat:
This is the last phase of keyword research. It is very important to understand that your customers’ needs changes from time to time. You will also have to freshen up and repeat your keywords to stay in line with your customers. Keep monitoring your keywords with the help of SEO tools and make necessary changes, if required.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.