Online Social networking refers to the formation of online community amongst internet users. Members can join and leave this community according to their choice. Depending on the website under consideration members of these online communities can share common interest in sports, religion, hobbies, alternate lifestyle etc. Once you are into an online community, you can interact with other members of community, share your pictures, videos, thoughts, give your views & reviews, comment, update etc. Social networking is just like a cyber-society where you can subscribe through social networking sites.
But inside this online community you need to have social media etiquette to be acceptable. You should keep an eye on these social media Etiquette concerning your appearance (the way you want to display yourself in community), friending (people with whom you want to make friendship), conversation (type of conversation you need to make), promoting (how to advertise yourself), content production (regular updates about yourselves or regarding something else), sharing (things you want to share). Let’s expand each one of them to understand the do’s and don’ts.
Etiquette For Appearance
- Do not put a logo/fictional character in your display pic. Many people use logos or other forms of graphics in their picture. Yes, a marketer/business owner may use a logo on his/her picture. But, for a viewer, your display picture should represent you.
- Try to include a recent pic of yours. This helps in smoothening process of your very first meeting. People tend to connect more with a recent picture.
- Never cut out your image from a snap in which you are posing with your friends. This creates a very bad impression. Also, do not over-edit your images with decorative. Try to maintain a balance between personality and originality.
Etiquette For “Friend”ing
- Make and break your friends with your own choice. There is no social media etiquette to friend or follow someone against your will. You are your own king.
- Do not create a fuss while unfriending/unfollowing someone. You are not bound to justify your actions in social networks.
- You may follow your competitors to know their plans and strategies.
- Create your own rules/groups for your friends. This is normally done if you have a large fan following.
Etiquette For Conversation
- Include others, especially your friends or fans in your comments. Make them feel important. Also, promote others’ stuff and services.
- Simply thank your appreciators. Boasting such comments (in which you are appreciated) makes other feel that you are flaunty.
- If you retweet or like something, then make sure to always give credit to its originality. This keeps you in the good eyes of your followers.
- Promote others more than you promote yourselves. Continuous practice will not make you look as a competitor.
- Commenting is very important. Try to respond to most of your comments. But do not litter your comments section with “Thank you’s”. People know that. Responding your commentators make them feel important.
- Link to people who you include in your comments. Let the people know someone who are important to you. Always try to include links whenever possible. It enhances users’ experience.
Etiquette For Promoting
- Promote each and every one. Just help others to promote their products. People will return your favor by promoting your products.
- Leave space for others to retweet your post.
- Do not directly ask people for promotional help. It annoys them a lot. Do not force them to promote your products.
Etiquette For Content Production
- Post as often as you want. Update your status frequently. Be active in your network. Daily updates are the best.
- Tweet as often as you want but people have a tendency to unfollow noisy tweeters. Therefore, try to maintain a balance.
- Make sure you provide something that adds some value to your followers/friends. People always like something useful.
- If you want to use content from a different site, then agree to the terms and conditions of web publisher. Use it only when you have permission to do so.
- Add your personal touch while linking to others’ content. Pitch in your thoughts and comments as of why this content is important to you.
- If you haven’t post lately, then don’t write “Sorry, I haven’t posted lately..” or something like that. No one cares. Publish something good and valuable.
Etiquette For Sharing
- Use social sharing buttons anywhere you like. Installing them is very easy. Make it easier for your readers to share your content.
- Share something if you like. Do not wait for anything. If you love someone’s content, then push social sharing buttons to share it to the world.
- People tend to lose faith in blogging because of lack of feedback. Pitch in your comments in comments section. Tell them what you like and what you don’t like about the post.
- Be an active participant in social networks. Do not focus on a single network. Increase and maintain your presence all around the web by making use of all the social networks. This will get you more audience to target.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.
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