Referrer means to refer. There are many sites which may refer to your site for some kind of information. You site may have some excellent informative content that forces other sites to refer to your site. With Google Analytics tool, you are able to see your referrers. Just sign into your Analytics account. Click on Content –>AdSense –> AdSense Referrers. This brings up a list of all the websites who have sent their visitors on your page.
Let’s say site abc.com and xyz.com has linked to a page on your website. Each time a visitors clicks on that click, he/she is directed to your site. This is called referral traffic. With Google Analytics, you can find the exact revenue you are making from each of the two sources. Sometimes visitors come from social networking sites. Quality of referral traffic is very important. The determining factor for this kind of traffic is CTR and CPM.
CTR is the number of clicks you get for your ads divided by the number of times they are shown. Any publisher would like the site’s CTR to be as high as possible. There may be some kind of AdSense referral traffic, from a source, which has a very low CTR. It is because this traffic is not looking for something special. It will be a waste of your labor if you urge special attention from them. However there may be traffic from a source which has a higher CTR. This can be mainly because they belong to your niche and write related content. Hence they direct appropriate traffic to your website, people who are really interested in your site.
CPM is also an important factor for referral traffic. This depends on the quality of the visitor who visits your site. High quality traffic is received from sites who can grab the attention of visitor for a very long time. If they are able to do this, users will keep researching on your site.
Appeal to your referrers who provide you high quality traffic which ultimately results in high CTR and high CPM. AdSense Referral can help you in a greater manner by providing directed and interested traffic.
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