Affiliate marketing is a type of online marketing where you as a publisher get paid for promoting other website for their products and services. You act as a salesman for selling others’ products and services. Now each time you make a sale, a commission is paid to you as it is paid to real world sales man. Either you can directly sell their products and services or you can promote their money site to direct traffic to their site. The more traffic you direct to them, higher is the product sold and more commission you get.
There are a number of forms of promotional tactics but all lead to one idea where you as a publisher are commissioned when someone follows link on your site to another website, where they can buy something or the other. You are paid for your promotional and marketing tactics to bring more and more customers to your employer. Sometimes you are also paid for an action taken by the visitor. This action may be filling up of a form, giving an email address, completing a survey etc. These are the two ways in which you can make money in affiliate marketing, but the former one is more popular in the world of affiliate marketing. Commissions earned are often a percentage of sale or a fixed amount per conversion. Each time a user buys something, you are paid.
The process of tracking of conversions is extremely simple. Conversions are generally tracked when you as a publisher embed a particular code (is specifically made for you) in your advertising link. This helps the advertisers to keep a track of the websites (usually by cookies) from where they are getting potential customers. Other times an advertiser may give a special coupon code to their publishers, which the publishers can give to their traffic for discounts. This is another way of keeping track of conversions.
Affiliate marketing is a win-win situation for both the advertisers and the publishers. Advertisers often prefer affiliate marketing as a way to promote their products and services because they will only have to pay only when a sale is made. Another benefit for advertisers is that they need not have to pay to search engines for conversion. The “broker” relation of search engine is not present in case of affiliate marketing. Publishers also find affiliate marketing advantageous in the way that, if they can find products that relate to their niche content, then it would be easier for them to sell to their visitors.
Affiliate marketing works best if and only if there is a bridge of trust between the publishers and readers. So if you have readers who can trust you, affiliate marketing is your place. This can also have a negative effect on your readers if you promote wrong products to your readers.
Some think that making money from affiliate marketing is an easy job but this is not the case. There are various factors which are taken into consideration to become a successful affiliate marketer.
Affiliate marketers sell products to their visitors. For a successful affiliate marketer, you need high traffic to your site. With high traffic, you are assured for a better rate of conversion. This is where search engine marketing comes into play. This point is discussed in the last part of this post.
ii. High quality and relevant products:
Yes, you want to earn money but you also don’t want to lose your readers. Therefore you need to provide them high quality and relevant products that can enhance their experience. Providing low quality products will deteriorate your reputation. This is the problem in affiliate marketing. Finding relevant and quality products may be a bit difficult.
iii. Building trust:
Readers will only buy your offered products if they have trust on you. Building trust requires a lot of time. A publisher will have to build a definite rapport between his visitors. Once he/she has achieved that, his/her visitors will buy anything that publisher offers.
iv. Buying readers:
This is one of the greatest difficulties in affiliate marketing. It is very difficult to find readers who are in a buying mood. There are some readers who visit your website only for information. And there are some readers who visit your website, not only for information but also for tools and services. Providing such types of readers with the right product is the key to success in affiliate marketing.
v. Good Sales Copywriter:
To be a successful affiliate, you need to be a good sales copywriter to convince readers into buying something. A copywriter helps in the sale of goods and products. You need to be very effective in this area to become successful.
Advantages of affiliate marketing
Before diving into the world of affiliate marketing, make yourself aware with the advantages of affiliate marketing.
i. The most obvious and the most happening advantage of affiliate marketing is that it is an online business. This means that you can practically work from anywhere with an internet connection. You need not go to an office and you are freed from the regular 9-5 churn. You can also make money while you are asleep. Make money at home. This is the most massive advantage of affiliate marketing.
ii. Affiliate marketing is extremely popular in almost all the online companies. It has added to rise of companies such as Amazon.com and many more. It is extremely common for industries to offer affiliate marketing deals.
iii. The most coveted benefit of affiliate marketing is that there is no limit for your income potential. As long as your readers are ready to purchase online, you will be making money. And if you think you have developed a strong relationship with your readers, you can offer them more number of products and services. Add more websites to your affiliate programs and cover a wide range of products and services.
iv. Affiliate marketing offers you unlimited income potential. With this, you may become a millionaire but you are sure to make a decent living with effective affiliate marketing.
Many of you might think how affiliate marketing is related to search engine marketing. Well here’s the answer. For affiliate marketing, you need high traffic. High traffic is mainly obtained by the websites which are ranked high in search engine rankings. So, if you are able to get yourself ranked high in search engine rankings that mean that you have a greater chance in achieving success in affiliate marketing. You being, the advertiser would always want your product to be advertised on the top ranking websites. Therefore top ranked affiliates are much in demand in market and they have the authority to demand high commission for their sale.