The ultimate aim of any writer in this world is, to be read. But it is not in the hands of a writer to market his post in a traditional way. The effectiveness of a good content writer is determined by how many people he can reach out with his writing. This is where SEO comes into play. A decent SEO content writing helps you in getting higher ranks in search engines and hence more traffic. Simply speaking, SEO is the combination of quality content with a great ability to rank high in search engines. Here are some of the important points that an SEO content writer should keep in mind while writing for the web.
i. Write a draft without any technicalities:
Remember that you are writing this content for yourself or for your company. It will reflect one’s personality. So you cannot afford to make any mistakes. SEO content writing is not personal. It is advisable to first you make a draft or an outline of the content without focusing on any of the SEO technicalities. Once the raw version is ready, you can mould it accordingly for SEO purposes.
ii. Make sure content is relevant:
SEO Content Writing is all about lending trusts from people. Some writers mislead people by posting topics and headlines which are unrelated to the actual content.. By doing this you are not only losing the trust of the people, but also the ranks. Search engines may blacklist you for this. Post topics and headlines that are actually related to content.
iii. Strategic use of keywords:
A keyword is the writer’s link to his/her readers. People will search for your site using these keywords. Effectively place them inside your content and various other places just as title, headline, alt etc. Place keywords at the start in the conclusion or comprehension.
iv. Use lists in your article:
Search engines love lists and they even love keywords which you may include in your list. Lists make your content more scannable and the points are presented in an easier manner for visitors to read.
v. Integrate links:
Integrate links in the body of the content. If you are linking to an external page on a different website, then avoid using “click here”. Instead integrate links into keywords/key phrases to make those links a part of your original content.
vi. Proofread your work:
SEO content writing checks for grammars and spelling mistakes. The quality of your work affects how audiences perceive you. Mistakes and errors will repel audiences from the site and make you seem unprofessional.
vii. Let the text flow naturally:
There should be a flow while writing content. Stuffing and squeezing in words where they don’t fit make that content very unpleasant. Readers should enjoy while reading your text. Once you have achieved in doing this, then you can focus on the technicalities of Search Engine Optimization.
viii. Create link-worthy content:
Try to create a link worthy content that obligates other websites to link their site with yours. Researching and finding important keywords are the factors which affect link worthy content.
ix. Give your content a sound structure:
Humor and controversy may work wonders for content but your content should have a sound structure so that required message can pass fluidly and viewers can easily digest it. Use images, graphics, videos as they can are capable of understanding your theme better to the readers. In SEO content writing, your task is to engage your readers.
x. Length of the post:
Length of the post should neither be very large nor be very small, but just about sufficient to convey your message to readers and to search engines.
xi. Quality v/s keyword:
Do not sacrifice quality for your keyword ratios. The main task of your content should be to engage audience and to keep them glued to your site. Never sacrifice the quality of the content for the sake of adding keywords.
SEO Content Writing is increasing its popularity at a tremendous rate. These tips will definitely provide you leverage over your competitors. If you have any more tips regarding SEO Content Writing, feel free to pitch in your valuable suggestions in the comments section.
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