LinkedIn Groups are the most powerful aspect of LinkedIn. It can be used in a number of ways to market your business, your products, finding niches etc. Rookie business owners have achieved great success by starting a LinkedIn Group. People who have actually started LinkedIn groups can actually know the benefits of it. Many business owners do not feel the need to create one. Well, here are some of the LinkedIn group benefits that you will get on creating one.
Builds a community:
People love being in a community. LinkedIn Groups are similar to a community where people help, assist and ask each other. It can also be referred to as a team. Building a room for like-minded passionate people gets you more and more appreciation. People will respect you and your company for bringing together people with similar views and opinions.
An undeniable fact about a business is that every business owner wants traffic to his/her site. This is exactly what creating a group does. LinkedIn groups can help you drive traffic to your blog or company website. Here are some of the ways to do it.
- Put you website link on your profile.
- Get into discussion and link it your website.
- Display your site in group welcome message.
Similarly, you can devise your own new plans to get traffic from your LinkedIn groups.
Get more connections:
People would definitely to connect with their leaders. Since I am a leader of a group (for example), people would definitely look up to me and would want to connect with me. They consider you as an expert and expect you to behave as one. As the number of people continues to join in your group, you get more and more invitations. Hence, LinkedIn groups provide you a great chance to increase your number of connections. Thus your business is presented in front of an increasing number of people.
Leader and an expert:
You continue to establish as an expert as more and more people continue to join your group. The members of your group treat you as an expert and a leader since you are the reason for this. A person is definitely inclined to your offered goods if he/she sees a number of followers in your group/s. Therefore the members as well as non-members consider you an expert. This is good news for you as you can now easily convince them to buy your product.
All with a single click:
Instead of wasting your money on e-mail marketing, simply create a group and send messages to all with a single click. A disadvantage of this feature is that you are not allowed to brand your emails as you could have done in custom e-mails.
LinkedIn allows auto-response:
Each time a member joins a group, a customized auto-response welcome message is send. You, being the leader of the group, can create such automated response that gets delivered in the e-mails of newly joined.
LinkedIn groups are a great way to create an excellent sales funnel where you slowly drive in members, welcomes them, tell them a little about your group, how it can benefit them, provide links etc. Make them sign your newsletters, subscription letters etc. These activities will definitely help you generate leads in the long run.
Enrich your group members’ experience by providing them valuable content, job leads, referrals etc. What I am trying to say is to help them devotedly. Your group members will reciprocate by providing a number of leads to your business. Now this can happen in two ways. Either they themselves would buy your product or they would recommend your company in their networks. Be it any way, your goal is to get more leads and you have achieved that.
LinkedIn allows you to create 10 sub-groups within a group. Make use of this feature to target people in various locations of the world. Information about a regional event can only be send to the region’s respective group. Devise new plans to use this excellent feature.
You are the controller of your group. You have the ability to manage the content of your group. If someone is being unproductive or unethical, you have the power to delete/remove them from your group. Help others by being an efficient controller.
LinkedIn groups can really help you grow your business. Start one now!