Brand monitoring is an extremely crucial task for any blogger. You need to know what people are saying about you. Gone are the days when people used to say behind our back and we never found it. Today, in this internet domineering world, everything’s right in front of us. There may be gazillion places where your blog has been mentioned.
You cannot stop two people talking about you. They will have conversations and when conversations start on the web, they spread like a forest fire. A simple Facebook update can make national news within a few days.
Hence, it’s very important to build and maintain a reputation management system to monitor your brand – blog. The more you know what people are talking about you, the more you can identify with their needs and hence can build a good brand. Here are some brand monitoring tools which you should use to monitor brands for your blog.
A. Google Alerts:
Google Alerts are email updates sent to you when Google finds new results such as web pages, newspaper articles, blogs, videos etc. that match your search term. People use Google Alerts as it is one of the best brand monitoring tools anything on the web.
Set up Google Alerts to monitor certain keywords, such as your blog name, your business name and your personal name, and they will e-mail you anytime they find those keywords in their search. This is a great way to keep a track of your blog or any kind of bad publicity that you might be facing.
Backtype is an excellent among brand monitoring tools for monitoring blog comments. If people commented you or your blog on different blog post comments, Backtype is the tool that helps you find it. Whenever you write a comment with your link to your website, Backtype attributes it to you. You are also availed with the facility to subscribe to these comments using RSS. coComment is another tool for the same purpose.
A great Twitter tool to know your brand presence in Twitterverse. This app will email you whenever there are Tweets regarding your name, or your blog or for some other preset search terms. Twilerts is one of the most popular Twitter tool to monitor brands. TweetBeep is also a similar tool that gives you email alerts for any brand mentioned tweet.
D. Social Mention:
Social Mention is a real time search engine that lets you aggregate all the content that is related to the search term you provided into a single stream. It includes videos, comments, networks, videos, news and many more. It makes it easier on your part to digest such kind of information.
Topsy is a search engine that indexes and ranks search results based on the conversations held about that specific topic. This is one of the those brand monitoring tools that help to know whether a specific mention has been influential or not and what type of positive or negative effect it may have.
FriendFeed is a social media aggregator. You have the ability to take all your social accounts in to considerations and put them together in a single feed. You are able to conduct searches to monitor brands throughout all the social networks.
Your own personal network is the most powerful tool that people often tend to forget. If you have a robust and an interactive network, you will know what people have to say about you. You can receive important updates without even asking to them.
There are a number of brand monitoring tools available online. To build a better brand, you need to give value to your readers. Instead of thinking about yourself, you need to think about them. Your goal should be to solve others’ problems. By doing this continuously, I’m sure you’ll be able to build a fantastic brand for yourself.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.