With the advent of new technology and increase in reachability of audience, marketers have started giving importance to online/ internet marketing. It refers to the activities which are involved in the process of creating profitable customers online.
Internet Marketing, also called as Online Marketing, Web Marketing, Web Advertising or E-Marketing refers to marketing of products over the internet. Marketing is the commercial processes involved in promoting, selling and distribution of products and services. Internet marketing is referred to as converting all these processes online. Reaching to the customers online and trying to market your products over the internet is the main scope of online marketing. It is a direct way to sell your goods and services to your prospective customers. Few of you might think that internet marketing includes only creation of a product website, but let me tell you, it engulfs a lot of topics. Some of the common areas of interest that online marketing amalgamates are:
i. Affiliate Marketing:
In Affiliate Marketing, a business company consociates with online marketers to promote company’s products and services. Associates receive a commission or other rewards for every sale, visitor, subscriber or a customer they bring to the company. These marketers are similar to salesman offering goods and products. The products are displayed on marketers’ website and it is tried to convince the readers to buy any product.
ii. Display Advertising:
Display advertising refers to the use of web banners or ads to be placed on the third party website for promotion of their own products. With the help of these ads, companies try to direct visitors to their own site. Some kind of payment option is mutually agreed between the displaying site and the advertiser. Such types of ads are called Pay per click ads where third party ads and banner are displayed on a site.
iii. Email Marketing:
Companies directly send promotional emails of their products directly to the consumers. However, sometimes it can be difficult to distinguish between legitimate and spam email marketing messages. But companies need to carefully implement this strategy and get permissions from customers before sending them any emails or alerts.
iv. Interactive Advertising:
Interactive advertising includes the use of interactive graphics and animations to engage viewers. Inviting and engaging viewer participation is the main task of interactive advertising. Viewers are required either required to fill up a form, or they are required to take a survey or some similar kind of activities. The main objective is to engage readers and squeeze in as much information as possible.
v. Search Engine Marketing:
Search Engine Optimization, paid inclusions, paid placements are some of the search engine marketing techniques which the companies uses to improve their web visibility by getting a higher rank in search engine results. Search engines like Google, Bing, and Yahoo, facilitates search engine marketing. Search engine marketing is extremely popular as search engines are the main source of traffic for any website. Google and Bing allow PPC ads on their search engine results and on other related sites.
vi. Viral Marketing:
Viral Marketing is a technique used by most of the companies in which they ask their present customers to pass along the information of their products to their friends and families. It is one of the easier ways to increase your popularity amongst your audience.
vii. Social Media Marketing:
Social Media Marketing is a very important and popular internet marketing tool where marketers make use of social media networking sites to popularize their products and services. The importance of social media marketing is boosted with the tremendously increasing popularity of social networks.
Regardless of the exact method a company chooses, internet marketing is cheap, affordable, and most importantly it provides an organization to keep a track of their progress. A company needs to have a perfect online marketing campaign to market in internet. Online marketing is a boon for small companies as it allows them to compete in global workspace.
Why Your Business Needs to Go Online ?
Internet Marketing has literally open barriers to all the small companies to market their products. Some might even ask for the answer of why should our business needs to market online. Here are some of the mind boggling information which will help you to point in the right direction.
i. 94% of the consumers research about products online before actually buying it.
ii. 3 out of 5 people use internet search engines as a go to shopping resource.
iii. Online marketing help you achieve a better SEO ranking on major search portals.
iv. With only online marketing, Apple Inc.’s iTunes Music Store has become the largest music vendor in USA.
v. EBay and other popular e-stores have become the highest selling stores in the world.
vi. 40% of US smartphone users compare products prices on their mobile while they are actually shopping in a store.
vii. Affiliate online marketing is a 200$ Billion Dollar industry and is expected to grow to 400 $ Billion in 2014.
viii. More than 3/4 of world’s total population use internet.
ix. Smartphone and mobile phone industry has a growing rate of 200%.
There is lot more statistics available undoubtedly proves that online marketing is the best and a cheaper way to reach out to a broad audience.
Advantages of Internet marketing
Online marketing has eased the process of business for almost everybody. With increasing numbers of online crowd, business owners are forced to go online to sell their products. Internet has become a major medium of communication as well as a major medium for advertising. There are a number of advantages of online marketing, the major ones of which are list below.
i. Wide Coverage: Since internet is used by almost everyone, it provides an opportunity for business companies to reach out to a larger mass of audience. Online marketing provides a global wide coverage for ads.
ii. Targeted Audience: As compared to offline marketing, online marketing provides you a greater chance to reach out to a targeted audience. With this you, as an advertiser, can get more leads and hence you can make your campaign profitable.
iii. Affordability: The biggest advantage of online marketing is its affordability. Online marketing is extremely affordable as compared to high costs in offline marketing.
iv. Trackability: The conversion of the ads are easily measured and tracked with online marketing. A number of effective online tools are available for this purpose.
v. Fast: Online marketing is comparatively much faster than traditional offline marketing. With online marketing, you can reach out to larger audience with just a single push of your mouse.
vi. Informative: An advertiser can provide more amount of information in online advertising, and that too at a relatively lower cost. In most cases, a simple link and short descriptive lines are used to direct visitors to web pages where greater amount of information are provided.
vii. Flexible Payment: One of the most popular advantages of online marketing is its flexibility in payment. An advertiser can choose from different modes of payments which are available in online marketing.
viii. Higher ROI: In most of the cases, performance based payment is opted by advertiser. Hence the ROI will be definitely higher.
There are innumerous advantages of internet marketing. It has been beneficial for both consumers as well as marketers.
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