SEO Link building is, by far the most effective strategy to rank high in search engine results. But before that, we need to know the basics of link building. Basically there are two types of links in SEO Link building; inbound links and outbound links. Outbound links are the links from your website to any other website. A user is directed away from your site. Inbound links, also called as backlinks, are the links from other’s website to your website. A user is directed to your website. Traffic will definitely increase from backlinks whereas it may decrease from outbound links.
Let’s say, Wikipedia.com has an article where it has linked your web page/web site for its users. This is an inbound link / backlink for you. But the same link acts as outbound link from Wikipedia’s point of perspective. Backlinks are the main founding stone for a good and a decent SEO. It is these backlinks that can bring an effective and a quick change in your SEO rankings.
What is SEO Link building
SEO Link building is the process of establishing quality inbound links / backlinks for your site. It helps your website to get higher ranking in search engine results and also it brings in a lot of traffic. It is more important to emphasize of the quality of the links rather than quantity. Many link building companies employ fishy practices to build links for their clients. SEO Link building is just a method of increasing your web presence by placing yourself in high trafficked and quality websites. Link building is extremely important for any website as a major part of the SEO leans on link building.
Search Engines take special care for spammers in link building. If a search engine crawler finds out that a site has adopted unethical techniques to build backlinks, then the site will be penalized severely. Either search engine will expel the sites from its results or it will bury it into the millions and millions of results. In both the cases, the traffic on your site will be zeroed. Only relevant links from established sites are acknowledged by search engines. Link building campaign requires patience and persistence to be successful. It is very important to optimize other means of SEO techniques along with link building to reap the benefits of link building.
Importance of SEO Link building
Search engines have leveled the field for all the websites for specific keywords. While it is easier to perform on-page search engine optimization by modifying certain elements of a website, it becomes a lot tougher to convince other high quality websites to link you. Link building campaign is same for one and all. Each and every website, irrespective of on-page SEO has to perform link building. This is the reason why search engines have given more emphasis to link building as it is equal for every other website.
In a simple straight one liner – Link building is important to get traffic. What makes it interesting is the process. Link building makes your site popular in internet which helps you rank better in search engine rankings. A single back link is similar to a vote for your site. If you are able to gather more and more votes, it means that your site has some valuable information. The number of backlinks determines your site’s importance on the web. Hence search engines will rank you high. Search engines give more credit to websites that have more number of quality backlinks.
A very important point is that you should get backlinks from popular and relevant sites. A link from a relevant and a popular site will increase your goodwill while a link from a spam site may ruin your SEO campaign. Let us consider relevancy and popularity separately. It is very essential to get quality links for your website. But the main question that will definitely arrive in your mind is “how to measure the quality of backlinks? Let’s say, search engines found a website A that has a number of backlinks to it. Now search engines will measure the quality of these backlinks. In order to determine the quality of backlinks, search engines examine the content of each of the site that has linked to website A. The backlinks are considered more relevant if the content of these websites relates with website A. The higher is the relevance of content, higher is the quality of that link. If the content does not relate with website A, the quality of the link decreases. This is how it measures the quality of a backlink.
Now let’s move over to popularity of a website. A link from a highly popular site is more recognized than a link from a lesser popular site. Also with links from popular sites, you get more traffic.
Two types of traffic are generated in link building campaign. With more and more number of high quality backlinks, the importance of the site increases and it raises high in search engine rankings. Hence, one kind of traffic arrives from search engines. This traffic is called as organic traffic. With links from popular sites, people are directed into your web site. This traffic bypasses search engines and comes through the popular sites which have provided links. This kind of traffic is called as third party traffic. So it is very important to get links from quality as well as popular site.
Start building your links now. You never know, when search engines will recognize your links and place you at the top of their ranking.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.