Social networking sites are the platform for social media marketing. With the increasing popularity and growing numbers of social networks, social media marketing has become very effective. A publisher can work wonders for his/her site if he/she implements social media marketing along with Search Engine Optimization in their sites.Social networking sites are a great way to create backlinks for your site. The more backlinks you get from social media networks, the more authority search engine places on your site. The articles get quickly shared in networking sites and with each share, backlink to your site increases. Such type of link building is called as social link building.
With proper usage of social networking sites in social link building, you will not only see an increase in your search rankings (with increasing backlinks), but you will also get a large amount of traffic from them. There are two opportunities involved in the process of social link building:
i. Developing a large following audience to get the word out about new products and services that you launch in your website. For example, let’s say a publisher has 50,000 Twitter followers. Publisher can tweet about a new piece of content and it will result in number of backlinks to that new content.
ii. Trying to go viral in social networking sites is another chance to get high number of backlinks. For example, a publisher has a Facebook fan page with large number of fans. When publisher will post about a new article, his/her fans will comment on that article. Friends of those fans will also see your product and can share it. Likewise, the dominos start falling and you will be getting more and more backlinks.
Getting backlinks from social network sites is the hottest thing in link building campaign.Here are some of tips that will help you in your agenda of social link building:
i. Make more and more friends:
This is the most obvious and the foremost thing that a publisher, aiming for backlinks, should do in social networking sites. To get backlinks, you want people and for that you need to make large number of friends. Send out request to each and everybody.
People will not share/like your article if they do not know you. Engage with your friends and make them ready so that when you offer your product/content, they should not hesitate in sharing it.
iii. Give them share-worthy content:
Useless content will never get backlinks. Content that can solve people’s problems and are aimed for their needs and desires tend to go viral. It should satisfy your audience. You can also do the trick of, first examining your audiences’ wants and then providing them with appropriate content.
iv. Social sharing buttons:
Needless to say, but still use social sharing buttons on your site. It does not help directly in building backlinks but it helps in enlarging your network of friends and followers.
v. Make influential friends:
Yes, search engines take into this consideration. Search engines provide your backlink much more authority if it is shared/tweeted by an influential friend. By influential, I denote about the number of friends. Make more and more influential friends who have a large fan following. Search engines also consider how deep the link spreads. With such friends, you will be able to spread your link over the entire network. This is a very important point in the process of social link building.
vi. It’s not all about Twitter and Facebook:
Social networking does not end at Twitter and Facebook. It goes way beyond them. There are a number of social networking sites that you can make use of. But make sure to segment them. Work on the social platforms in which you enjoy the most.
vii. Give them time:
Social link building requires a sufficient amount of time. Invest a significant amount of time in each of the site. I would recommend you to spend 8 hours per week for each of the site.
viii. Complete your profile:
Audiences would like to visit your profile once in a while. Therefore provide them enough information which will convince them to create a backlink for you. Also you can maximize your profile site by more providing more content and links.
Now when you operate social network sites, you get natural organic backlinks, high traffic to your site and more importantly higher rank in search engines. Therefore, social link building is extremely important and it should be used to its fullest extent.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.