There are two types of bloggers in internet:
The first one belongs to the category where the main goal is to present personal views and thoughts on a particular topic. Such kinds of bloggers have no interest in making money. They take blogging as their hobby.
The second type of bloggers falls under the category who wishes to make blogging as their business. They have the knowledge of 4 levels of marketing . Such kinds of bloggers aim to make money online with blogging. This is who we are and this post is entirely dedicated to bloggers who wishes to make money online via blogging.
Many bloggers go the easy way instead of the most profitable way and finally end up publishing Google ads on their website. I’m not here to discuss which network pays how much, albeit there are bloggers who earn a lot through Google ads. I’m here to discuss on how you can make your blog profitable. Once you’ve acquainted yourself with the 4 levels of marketing, it becomes much easier on your part to make your blog profitable.
A. Write For Your Audience:
Blogging is all about writing for your intended audience. When you move to the 2nd, 3rd or 4th level of marketing, it is this intended audience that will pay you money. Visitors are good for a blog. They are good when it comes to Google ads. Out of 10000 visitors, you can make 5$ with Google ads, but out of 1000 targeted audience you can make 50$ with your products. Hence, it’s very important to take care of your targeted audience.
Solve their problems and needs regularly with your blog posts. By doing this continuously, you become their expert. You become a guru. Once you’ve reached this level and have gained a huge following, you can then throw in your products for your audience. Your products will be easily accepted, as people consider you as a problem solver and they are ready to pay for your solutions. This is exactly the process how Darren Rowse has managed to make 6 figure income a year with his problogger.net.
B. Don’t Write Half-heartedly:
Simply don’t write because you have to. Don’t consider your blogging as a hard bound rule. This clearly reflects on your blog and on your posts. The problem is that if those posts aren’t meaningful to you, they won’t make meaning to anyone else. You need to write a post at the time when you want to tell something to your readers. Just because you have to write 3 posts a day, doesn’t mean that you will be writing the 3rdone when you are half-asleep. If you don’t want to write now, then don’t. No one’s forcing you to write now? Write only when you feel that you can give something to the society.
C. Make Your Blog Search Engine Friendly:
You have your blog ready. Its content is entirely targeted for intended readers. Everything’s done. But how will you find your intended readers. The biggest sources are the search engines. For this, you need to make your blog search engine friendly by some simple practices. You may not perform complex search engine optimization techniques on your blog. But you should follow some simple SEO tips that are required for blogging. Try to get the top rank for the desired keywords (the words/phrases for which you want to get searched). Such kind of search engine promotion enhances your online visibility.
D. Promote Your Blogs:
After promoting it on the search engine platform, it’s time to turn the promotional bandwagon to some other destinations. Submit your site on different blog directories and social bookmarking sites . Comment on some of the influential blogs that fall under your niche. Engage in discussions. Capitalize on the increasing popularity of social networks with social media marketing . You can also use and implement offline marketing ideas for your blog site. The more you promote, more people will know about your blogs and its effectiveness.
E. Follow Trends. Forget Statistics:
A majority of bloggers view their Analytics and AdSense accounts hundred times a day. This only brings one thing, depression.
You need to stop looking at stats every day. It’s more productive if you see them on a weekly basis. Set up an alarm on Monday morning to see your stats. You should not only see your stats, but you should also analyze them. See what posts have got more hits, likes, and retweets. Figure out what made them working. Find out the linchpin of such posts and implement the ideas on future topics. More importantly, don’t see your stats on a one-day basis, but look at trends. Look at the current trends that the audience is following and try to give something with respect to such trends.
F. Longevity is The Key To Profitable Blogging:
Blogs don’t make profits unless you allow them to make so. You cannot expect to create a blog today, and wish to make $1000 a week later. This might be possible, but only if you jump directly to the 3rd or 4th level of marketing. A new blog takes time (and it will take) to prosper. You are required to put in your consistent efforts even if your blog doesn’t work at the start. The lengthier a blog remains, more chances it gets to monetize its visitors.
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