Branding has become more than just a word, since its evolution in Tom Peters’ post called as the Brand Called You. We are dealing with blogging and this post focuses on brand building by blogging.
Any business, be it large or small needs online branding to succeed in this competitive world. Your online presence is extremely crucial for the success of your business. When I say you about online videos, what is the first thing that comes to your mind? YouTube, right? When I say you soft drinks, Coke comes to our mind.
Now the question is, why does this happen?
It’s because such business have already build their brands in their domain. Similar to the above cases, your goal (brand building by blogging) should be the first to come in any internet users’ mind, when they think of your niche. Let’s say your blog is about cycling. Any internet user interested in cycling should know about your blog. Your blog should be the first, when they think of cycling.
Many bloggers have already achieved this feat through hard work. When people think of blogging, they search for Problogger . When they think of SEO, they search for SEOmoz. Such blog owners didn’t have an army of workers to do their work. They build their brand themselves.
Blogging is the most ideal platform to inform the public about your knowledge. Let’s see how you can build online branding for your blog.
A. World Class Content:
People cannot identify you or your blog unless you give them something extraordinary to cherish for. I’m talking about blog content. This is the first priority that you need to take up to build your blog brand. Your readers should tell their friends and social networks to visit your blog because your blog has something valuable. This is the kind of content I’m talking about. Fill the needs of your audiences through your some real hardcore valuable content. Give them something that they can remember for a very long time. This will require some efforts on your part, but at the end of the day, it’ll be worth it. Check out our web content writing guide to start up from scratch for effective brand building by blogging.
B. Promote Conversations:
Blogging is all about conversations. The more you engage with your readers, the more connected readers feel with your blog. As they get to know, the come to like you and, even better they come to trust you. Engage in discussions. Refer to special people while discussing your topic. Blogging platforms are designated as conversation stations that are designed for the purpose of amplifying your relationship with your readers. Encourage your readers to comment in your comments section. Share your experiences with your readers. Open up your personal views and thoughts in front of your desired readers to create your online branding.
C. Word of Mouth Marketing For Brand Building:
Many bloggers misbelief that brand building by blogging is an expensive task. Well, the most effective strategy for brand building is via word-of-mouth marketing. People trust their friends more than blatant online advertisements. A single positive feedback can spread like wild-fire and your blog can build a brand overnight. One happy reader will pass the message to 10 prospective readers and the snowball starts rolling. But your task is to make that one reader happy. If you are able to do that, your marketing will be done by your readers. Hence, through effective word of mouth marketing, you can build your online branding easily.
D. Build and Maintain Communities:
Allow your audience to give their feedback and comments to see what they actually think about your blog. Similar to an online forum, you can create your personal one in your blog by building communities. Pick up an important topic and start discussing upon it.
Extend your blog network to social media platforms for online branding such as Facebook and Twitter. Social networking sites spread news faster than your blogs. You can also use message boards, group chats etc.
E. Blog Design:
This is a very important criterion for brand building by blogging. Blog design is very important as this sets the first impression for your brand. Take a look at our post on how to design your blog for branding to get some assistance.
Take up these important points and use them effectively to build your online branding in blog. People will to start identifying you, connecting you and trusting you. You can use these loyal readers when you switch to different levels of marketing .
What steps do you take to brand building by blogging? Are they effective? Which blog brand do you like most? Leave your views in our comments.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.